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Marketing myopia in B2B

Marketing myopia in B2B

Words by Warren Moss CEO and founder of Demographica One of the most-profound marketing insights from Theodore Levitt, the late Harvard Business School professor, was that...

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Selling to multiple buyers

Selling to multiple buyers

Words by Warren Moss CEO and founder of Demographica One of the big differences between the B2B and the B2C business worlds is that, in the former, there’s never just one user...

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