Thinking B2B: Account-based marketing making comeback
January 15, 2019
Words by Warren Moss
For years, ABM has been treated as either a sales or a marketing function, but it delivers the most-effective, -quantifiable results when it is a shared initiative between sales and marketing.
Each month Warren Moss, CEO of Demographica, covers a different B2B related theme on his Marklives column: Thinking B2B. His article in January covered how account based marketing is making a comeback. Click here to read the full article.