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Someone Else Is Making Decisions For You & You Don't Even Know It

March 22, 2019
Words by Warren Moss
The reality is that decision-making involves a significant degree of emotional and mental energy. If you can save the end user that energy so that it can be invested elsewhere, that's to their benefit." She's quick to add a but: if you're selling a product or service that offers little value to the end user, or which is harmful, the subtle manipulation of nudges is inexcusable.

Claire Denham-Dyson, head anthropologist at Demographica, was recently quoted in an in interesting article around behavioural economics that was published in the Sunday Times ZA. In case you missed it, here's the article. Click here to read the full article.

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