RCL FOODS, a leading food producer, has appointed full service B2B marketing agency Demographica.
Demographica will handle the B2B component of RCL FOODS’ business.
Rob Laggar, Marketing Director of RCL FOODS, notes that when the company went out to pitch, they were looking for a specialist B2B agency that really understood the channel and relationships the brand has with its customers. “Our network of agencies is extremely important to us. When it comes to partnering with an agency, we look for those we can partner with and grow with, as well as agencies that have the ability to collaborate across our group and network. For this particular pitch, we didn’t just want an agency that could develop communications, we needed an agency that could understand what drives our customers. Demographica demonstrated a sound approach and understanding of our Supreme business and we believe they have the right skills and a new approach to the way we need to communicate to our B2B customers. We’re really looking forward to the journey ahead where they’ll assist us in unlocking the potential of our B2B business and brands,” says Laggar.
Warren Moss, CEO of Demographica, is thrilled to welcome RCL FOODS into the agency’s diverse portfolio of clients. “RCL FOODS is one of South Africa’s most well-respected and established companies, with some of South Africa’s biggest brands under their banner. It’s great that they have recognised that they have a B2B business which requires a specialist B2B agency, which is further validation that strong South African marketers are recognising the difference between B2B and B2C marketing. Demographica is really looking forward to helping RCL FOODS amplify and grow their business in what is traditionally a very tough category,” Moss adds.
Demographica, is a specialist business-to-business (B2B) marketing agency. The Demographica Way is about integrating with B2B marketing and sales teams within a brand to provide end to end support. Demographica’s focus is on growing revenue for their clients by bringing them new customers and by helping them grow their existing customers.
RCL FOODS has a market capitalisation of R16 billion, employing 20 479 people in operations across South Africa, Swaziland, Namibia, Botswana, and Zambia. Through their newly created divisions - Consumer, Sugar & Milling, and Vector - they manufacture and distribute a wide range of household brand names including Selati Sugar, Supreme Flour, Rainbow and Farmer Brown chicken, Pieman’s pies, Mageu Number 1, Sunbake bread, Nola mayonnaise, Yum Yum peanut butter, Bobtail and Catmor pet food products, and the leading animal feed brands Epol and Molatek. In addition to this, the brand offers a wide range of dedicated services to food service customers across South Africa and beyond our borders.
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