In 2016 over 230 agencies submitted nearly 700 entries for evaluation, with the top 82 being awarded a prestigious B2 trophy.
Moss is the only person from Africa on the judging panel, and has extensive experience within the B2B space.
Being appointed as a judge for the BMA B2 Awards indicates that the ANA BMA recognises Moss’ and Demographica’s competence within the B2B space and entrusts them to judge B2B work of a global standard. “I’m extremely grateful for this opportunity and am really looking forward to seeing what the top performing B2B marketers around the world have to showcase. My team and I consistently keep abreast of the latest B2B trends and best practices around the world, and being a judge in the awards will further expose us to global B2B work and provide an opportunity for us to benchmark our work against a global standard – which is incredibly valuable for us as an agency and our clients alike,” says Moss.
The ANA’s Business Marketing Association (BMA), which began in 1922 as the National Industrial Advertising Association, represents a lifetime of expertise in B2B marketing and communications. For more than 90 years, BMA has been the pre-eminent service organisation for professionals in the B2B industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs, which is something Moss and his team advocate wholeheartedly.
The B2 Awards’ top award winners (including B2B Marketer of the Year, Agency of the Year, Best in Show, and Marketer of the Year) will be presented on Wednesday 31 May 2017 at their annual B2 Awards Gala held during the upcoming 2017 Masters of B2B Marketing Presented by ANA’s Business Marketing Association.