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The Story of Demographica

Our journey began in 2006 under the name Global Acquisition – a dynamic anti-establishment startup focused on smart, targeted communication using big data analytics to drive marketing communication. Over the next few years, the entrepreneurial nature of the company led to an evolution of the business and was restructured in 2010 to form Demographica. 

It was around this time that Demographica founder, Warren Moss, read an article published in the Harvard Business Review titled “An Anthropologist Walks into a Bar”, the study described how companies were making marketing breakthroughs by using anthropology to inform sales and marketing strategy. Coupled with a focus on B2B marketing, the article changed the course of Demographica’s history. 

From these disruptive and innovative beginnings, Demographica has grown into a leading and global award winning B2B marketing agency. Today, Demographica is one of the largest employers of anthropologists in South Africa and boasts a client roster of not only South Africa’s largest B2B brands but also, some of the biggest B2B brands on earth. Our innovative approach has attracted top business minds from around the globe, allowing us to assemble a client portfolio that we are exceptionally proud of. 

Our mission is to build the most trusted and values business-to-business (B2B) marketing agency in the world, out of South Africa. We do our best work when we have a trusted partnership with our clients and constantly strive to deliver real value. For us, value is far more significant than price. This purpose motivates us to push boundaries and is what drives us forward every day. 

We aim to be a progressive force in the marketing industry globally; challenging convention and championing a fresh way of thinking. We look forward to what tomorrow holds and hope that you will grow with us as we enter an exciting new era for B2B communication.
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We are building the most trusted and valued business-to-business (B2B) marketing agency in the world, out of South Africa.
From these disruptive beginnings, our business has grown into a leading and multi-award-winning enterprise. Today Demographica is the largest employer of anthropologists outside of academia in South Africa. Our innovative approach has attracted top business minds from around the globe, allowing us to assemble a client portfolio that we are truly proud of.

We are building the most valued and trusted B2B marketing agency, out of South Africa. We do our best work when we have a trusted partnership with our clients and constantly strive to deliver real value. For us, value is far more significant than price. This purpose motivates us to push boundaries and is what drives us forward every day.

We aim to be a progressive force in the marketing industry; challenging convention and championing a fresh way of thinking. We look forward to what tomorrow holds and hope you will grow with us as we enter an exciting new era of B2B communication.
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