Our PEOPLE

Demographica is the most awarded specialist B2B marketing agency on the African continent, servicing enterprise level B2B organisations around the world.

Our LEADERSHIP TEAM

The Demographica leadership team is a diverse team that has decades of experience in running marketing agencies and are fully accountable in delivering world class B2B marketing communications.

Warren Moss

Founder & CEO

As the Founder and CEO of Demographica, Warren is responsible for setting the company strategy to achieve its goal of being the greatest B2B marketing agency in the world.

A core focus of his is to keep Demographica’s capabilities on the cutting edge of B2B marketing agency services to drive results for all its clients. He has had the honour of being a judge for the Business Marketing Association’s B2B Awards and the Global DMA Echo Awards.

In South Africa, he was the Chairman of the Direct Marketing Association’s Assegai Awards and was a judge for the Internet Advertising Bureau’s Bookmark Awards. He also sits on the Advisory Council of the Harvard Business Review covering B2B marketing. Previously he was Chairman of the Direct Marketing Association of South Africa and sat on the board of the Johannesburg chapter of Entrepreneurs Organisation (EO) as the Marketing and Communications Chair. Outside of Demographica, his passion is African contemporary art, and he is both a private dealer and an avid collector. His two recommended professional books would be ‘Ogilvy on Advertising’ and ‘Purple Cow’.

Lauren Damant

Managing Director

In her current role as the MD and Director of Demographica, Lauren leads, manages, integrates, and grows the business. She is accountable for ensuring that the business is guided at a strategic level to ensure it meets its objectives and that it is geared for growth.

She is known for her business acumen, excellent grasp of financials, commitment to quality, effective leadership style and unshakeable integrity. With her ‘consider it done’ attitude, and passion for developing people, she is able to match her keen sense of pragmatism with empathy, humour and insight.

She is the proud recipient of numerous awards including the ‘One of the 32 most Influential Women in SA Digital Marketing’ and ‘A Digital All Star’ award in 2016. She also received the ‘Country winner in the Business and Professional Service Sector of CEO’ and ‘Global most Influential Women in Business and award’ in 2018/2019. A strong believer in a healthy work/life balance, when she is not working, Lauren can be found sailing the oceans in the Med and Mountain biking in SA. She is currently reading ‘Dare to Lead’ by Brene Brown and ‘The Great CEO Within’ by Matt Mochary.

Ongopotse Motlhanke

Head: Client Success

As Head of Client Success, Ongopotse is responsible for the synergy between the agency and its clients. He manages and drives the Client Success centre in the agency to ensure it retains and grows its clients. He has over 15 years experience in the ICT Industry ranging from consulting to operational management, and his personal ambition is to take his learnings and become a notable business leader, influencing generations to come.

Career highlights include launching a chatbot service, being appointed as the chairperson of the Direct Marketing Association of South Africa (DMASA) and forming part of the WASPA board responsible for introducing strong reforms into the mobile market in South Africa.

Outside of Demographica he is happily married and the proud father of two beautiful girls. He loves to read books such as ‘How can a Man Die Better-Robert Sobukwe’ by Benjamin Pogrund and ‘Tech Adjacent’ by Mushambi Mutuma. His all-time favourite is ‘Good to Great’ by Jim Collins.

He can also be found watching NBA basketball and shopping for sneakers in his spare time!

Bianca Raghuber

Finance Director

As Financial Director, Bianca is a strategic financial business leader, responsible for ensuring the financial success of Demographica. Her role entails creating an agile approach to navigating challenging economic times and exponential growth.

Transformation is a critical component in the South African economy and a priority that is closest to her. She takes great pride in overseeing Demographica’s Diversity, Equity and Inclusion Committee, transformation plan as well as the B-BBEE scorecard. Bianca joined Demographica in 2019 as the Financial Director and became Demographica’s first black ExCo member at the age of 31. Bianca is an authentic trusted leader that always strives for excellence, is future-thinking and makes an impactful difference.  

Bianca has her South African volleyball colours, and numerous Natal caps. She has a love for travelling and adventure and exploring new diverse cultures. Spending time with family and friends is a must for her. She strives to be the same person at work and outside of work and believes in always being authentic, trustworthy and treating people with respect.

Natalie Maratos-McWilliams

Head: Operations

As Head of Operations, Natalie is responsible for the operational processes, systems and team interactions in the agency’s quest for optimal client satisfaction, exceptional delivery, and turnover growth.

As someone who believes you need to plan for success, she is intentional in the approach to her career. She always has her hand up to get stuck into doing the work and her leadership style encourages interaction and communication. Natalie first joined Demographica in 2013 and has, over the years, supported the business in its growth into a full-service B2B marketing agency.

She is the longest-standing member of the Demographica ExCo team, which is testament to her skill in growing small business and streamlining and optimising processes – she is a natural problem solver.

Natalie spends her spare time with her family and after achieving her WBFF Fitness pro card in 2018, continues to be a fitness professional. She is passionate about boxing and enjoys all sports in general. Friends are integral to her world. Her favourite reads are: ‘The Hard Thing About Hard Things’ by Ben Horowitz and ‘Basic Black’ by Cathie Black.

THE DEMOGRAPHICA WAY

We are building the greatest B2B marketing agency in the world.

Our focus is on long term growth and company sustainability, not on short term profits.

We plan to grow by growing our clients businesses.

Personal and professional development are core to who we are, for ourselves, our clients and the industry.

We are results oriented. We value process but are not obsessed with it.

Diversity in people coupled with an inclusive culture enables us to think differently. 

We know people. We believe in using anthropology to understand behaviour, creating human-to-human connections in a business context. 

Whilst our clients are large corporates, we will always prioritize buying from small businesses.

Incentives are encouraged across the company, preferably in the form of learning experiences. 

Demographica is a client success organisation.

We value resourcefulness in solving for our clients, alongside helping and enabling one another. 

We are hard working, but never at the expense of our health. 

Self awareness is important at Demographica – an essential ingredient for working collaboratively.

Taking accountability is not something that we say, it’s something that we do. 

We always choose to look at the world positively.

OUR STORY

Our journey began in 2006 under the name Global Acquisition – a dynamic anti-establishment startup focused on smart, targeted digital communication using big data analytics to drive marketing communication. Over the following few years, the entrepreneurial nature of the company led to an evolution of the business model and was then restructured in 2010 to form Demographica.

It was around this time that Demographica founder, Warren Moss, read an article published in the Harvard Business Review titled “An Anthropologist Walks into a Bar”, the study described how companies were making marketing breakthroughs by using anthropology to inform sales and marketing strategy. Coupled with a focus on B2B marketing, the article changed the course of Demographica’s history.

From these disruptive and innovative beginnings, Demographica has grown into a leading and global award winning B2B marketing agency. Today, Demographica is one of the largest employers of anthropologists in South Africa and boasts a client roster of not only South Africa’s largest B2B brands but also, some of the biggest B2B brands on earth. Our innovative approach has attracted top business minds from around the globe, allowing us to assemble a client portfolio that we are exceptionally proud of.

Our mission is to build the greatest B2B marketing agency in the world. We do our best work when we have a trusted partnership with our clients and we constantly strive to deliver real value. For us, value is far more significant than price. This purpose motivates us to push boundaries and is what drives us forward every day.

We aim to be a progressive force in the marketing industry globally; challenging convention and championing a fresh way of thinking. We look forward to what tomorrow holds and hope that you will grow with us as we enter an exciting new era for B2B communication.

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