Our History

Demographica is the most awarded specialist B2B marketing agency on the African continent, servicing enterprise level B2B organisations around the world.

OUR STORY

Our journey began in 2006 under the name Global Acquisition – a dynamic anti-establishment startup focused on smart, targeted digital communication using big data analytics to drive marketing communication. Over the following few years, the entrepreneurial nature of the company led to an evolution of the business model and was then restructured in 2010 to form Demographica.

It was around this time that Demographica founder, Warren Moss, read an article published in the Harvard Business Review titled “An Anthropologist Walks into a Bar”, the study described how companies were making marketing breakthroughs by using anthropology to inform sales and marketing strategy. Coupled with a focus on B2B marketing, the article changed the course of Demographica’s history.

From these disruptive and innovative beginnings, Demographica has grown into a leading and global award winning B2B marketing agency. Today, Demographica is one of the largest employers of anthropologists in South Africa and boasts a client roster of not only South Africa’s largest B2B brands but also, some of the biggest B2B brands on earth. Our innovative approach has attracted top business minds from around the globe, allowing us to assemble a client portfolio that we are exceptionally proud of.

Our mission is to build the greatest B2B marketing agency in the world. We do our best work when we have a trusted partnership with our clients and we constantly strive to deliver real value. For us, value is far more significant than price. This purpose motivates us to push boundaries and is what drives us forward every day.

We aim to be a progressive force in the marketing industry globally; challenging convention and championing a fresh way of thinking. We look forward to what tomorrow holds and hope that you will grow with us as we enter an exciting new era for B2B communication.

Our LEADERSHIP TEAM

The Demographica leadership team is a diverse team that has decades of experience in running marketing agencies and are fully accountable in delivering world class B2B marketing communications.

Warren Moss

Warren Moss

Founder & CEO

Lauren Damant

Lauren Damant

Managing Director

Brenda Khumalo

Brenda Khumalo

Head: Client Success

Julie Humphreys

Julie Humphreys

Head: Strategic Communications

Bianca Raghuber

Bianca Raghuber

Finance Director

Marloe Wise

Marloe Wise

Head: Sales & Marketing

Natalie Maratos

Natalie Maratos

Head: Operations

THE DEMOGRAPHICA WAY

We are building the greatest B2B marketing agency in the world.

Our focus is on long term growth and company sustainability, not on short term profits.

We plan to grow by growing our clients businesses.

Personal and professional development are core to who we are, for ourselves, our clients and the industry.

We are results oriented. We value process but are not obsessed with it.

Diversity in people coupled with an inclusive culture enables us to think differently. 

We know people. We believe in using anthropology to understand behaviour, creating human-to-human connections in a business context. 

Whilst our clients are large corporates, we will always prioritize buying from small businesses.

Incentives are encouraged across the company, preferably in the form of learning experiences. 

Demographica is a client success organisation.

We value resourcefulness in solving for our clients, alongside helping and enabling one another. 

We are hard working, but never at the expense of our health. 

Self awareness is important at Demographica – an essential ingredient for working collaboratively.

Taking accountability is not something that we say, it’s something that we do. 

We always choose to look at the world positively.

Our Clients

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