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Demographica

Senior Strategist

Role description:

To lead, inspire and assist the Strategic and Creative direction of the business and all strategic thinking on Clients’ of the agency (existing and new) 

Key responsibilities

  • Working with methodology that relies heavily on primary research into the target audience and the formulation of human insights that inform our B2B communication strategies.  
  • Design and implement B2B marketing strategies aligned with business targets 
  • Work with our Anthropologists to develop actionable insights from primary research  
  • Ensure a thorough understanding of the production process (timing and execution) and costs in order to maximise agency profitability and client budgets, and understand deadlines and support to ensure timeous delivery of projects  
  • Understanding of client budgets, including profitability, knowledge of targets as well as internal team financial accountability  
  • Provide strategic thought leadership and expertise across client and internal projects 

Experience 

  • Minimum 6yrs experience working in a Senior strat role in a Brand or Consumer Strat role with at least 2 years on B2B brands or Marketing strategy Understanding of the relevant structures and processes in the agency  
  • Experience working in Marketing or Comms role within a B2B environment  
  • Strong analytical skills 
  • Team management skills  
  • Resourceful and curious in their approach to problem solving  

Qualifications 

  • An industry relevant qualification in Marketing, Communications or Advertising  
  • Alternatively, you have a business Degree or Tertiary Diploma 

  • Resumé & Cover Letter
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