Header Line

Conceptual Writer

Position Description

Responsible for producing B2B creative work on assigned clients. Originating and producing effective B2B creative work that results in innovative and compelling advertising with measurable results.

This position is expected to conceptualize and work with the strategy communications team including the Anthropologists to produce outstanding award winning B2B creative work within the scope of the brand and creative brief supplied by client.

Main Areas of Responsibility:

Creative Work

  • To act as directed by the strategy, research and the Creative Brief
  • Crafting copy
  • Conceptualizing
  • Ensure deadlines are met
  • Presentation of work to the Head of Strat Comms
  • Together with Art Director, generate effective, innovative and compelling B2B creative concepts based on sound strategies
  • Pro-actively identify creative trends and opportunities
  • Management of outsource partners and review of copy work


  • Using the MAC or PC to produce high quality B2B creative work
  • Work closely with Art Director and Client service team to develop award-winning B2B advertising and promotional campaigns within the parameters of the creative brief – conceptualizing
  • Copywriting and craft concepts into original, relevant and impactful communications and follow through to the completion of the job whilst maintaining explicit attention to detail and adhering to time scales.
  • Give constructive input during recordings if required
  • Ensure that all deadlines are met
  • Check every aspect of every job thus eliminating errors and work going out is of the highest quality including the work from outsourced partners
  • Create B2B ATL, BTL and Digital crafted copy
  • Direct work in any channel towards a high quality final product
  • Strive for excellence
  • Present competently in reviews and to client, articulating clearly the creative rationale for the work being presented


  • Adhere to systems and business processes
  • Accurate and efficient use of systems in the departments
  • Comply with the Workbook system

Professional Attitude

  • Meet all deadlines, be reliable and responsible
  • Take ownership of your tasks and actively manage the copy process
  • Adhere to and support agency systems
  • Maintain good working relationships within the agency as well as with clients and partners
  • Project a positive and professional image of Demographica internally and externally
  • Respect company equipment and time


  • 5 years plus advertising and marketing experience, preferably in a Digital and B2B environment
  • Copywriting background
  • A portfolio that reflects creative proficiencies
  • Creative judgement ability including outsourced partner management
  • Ability to deliver creative work of distinction
  • Resilient – can accept setbacks and criticism
  • Exceptional conceptual skills
  • Understanding of promotional activities and experiential marketing disciplines
  • Finely honed copywriting skills
  • Fully Mac or PC literate in all relevant programs
  • Proficiency in Keynotes
  • Think with imagination and flair – someone who has original ideas
  • Is articulate and meticulous


  • Matric
  • Tertiary qualification in Communications, English, PR, copywriting, Journalism(minimum 3 years study)
  • Resumé & Cover Letter
  • Drop files here or
    Accepted file types: jpg, pdf, doc, docx.
    Max file size 10mb
  • This field is for validation purposes and should be left unchanged.