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Art Director

Position Description

Responsible for producing B2B creative work on assigned clients. Originating and producing effective B2B creative work that results in innovative and compelling advertising with measurable results.

This position is expected to conceptualize and work with the strategy communications team including the Anthropologists to produce outstanding award winning B2B creative work within the scope of the brand and creative brief supplied by client.

Main Areas of Responsibility

Creative Work

  • To act as directed by the strategy, research and the Creative Brief
  • Art Directing (and Designing)
  • Conceptualizing
  • Ensure deadlines are met
  • Presentation of work to the Head of Strat Comms
  • Together with a Copywriter, generate effective, innovative and compelling B2B creative concepts based on sound strategies
  • Pro-actively identify creative trends and opportunities
  • Management of outsource partners and review of creative work


  • Using the MAC to produce high quality B2B creative work
  • Work closely with Copywriter and Client service team to develop award-winning B2B advertising and promotional campaigns within the parameters of the creative brief – conceptualizing
  • Art direction and craft concepts into original, relevant and impactful communications and follow through to the completion of the job whilst maintaining explicit attention to detail and adhering to time scales
  • Give constructive input during a shoot and / or recording if required
  • Ensure that all deadlines are met
  • Check every aspect of every job thus eliminating errors and work going out is of the highest quality including the work from outsourced partners
  • Create B2B ATL, BTL and Digital material
  • Direct work in any channel towards a high quality final product
  • Finely craft all work ensuring excellence in layout and typography
  • Strive for excellence
  • Present competently in reviews and to client, articulating clearly the creative rationale for the work being presented


  • Adhere to systems and business processes
  • Accurate and efficient use of systems in the departments
  • Comply with the Workbook system

Professional Attitude

  • Meet all deadlines, be reliable and responsible
  • Take ownership of your tasks and actively manage the creative process
  • Adhere to and support agency systems
  • Maintain good working relationships within the agency as well as with clients and partners
  • Project a positive and professional image of Demographica internally and externally
  • Respect company equipment and time


  • 5 years plus advertising and marketing experience, preferably in a Digital and B2B environment
  • Art Direction background
  • A portfolio that reflects creative proficiencies
  • Creative judgement ability including outsourced partner management
  • Ability to deliver creative work of distinction
  • Resilient – can accept setbacks and criticism
  • Exceptional conceptual skills
  • Understanding of promotional activities and experiential marketing disciplines
  • Finely honed art direction skills and latest techniques
  • Fully Mac literate in all relevant programs
  • Proficiency in Photoshop, InDesign, Keynotes and Illustrator
  • Knowledge of all production processes, artwork and its preparation for repro purposes
  • Good knowledge of photographic retouching techniques
  • Good sense of design
  • Think with imagination and flair – someone who has original ideas
  • Is articulate


  • Matric
  • Tertiary qualification in Art Direction, Design or Art and/or Advertising Qualification (minimum 3 years study)

  • Resumé & Cover Letter
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