Creative Director

Demographica is a marketing agency that helps large B2B companies grow their revenue in Africa by transforming how they engage buyers, grow customers, and enable their marketing and sales teams. We are a mid-sized and we work across a variety of touchpoints in the B2B marketing and purchase journey – from brand positioning to engagement programmes and stakeholder experience projects.

Our ambition is to develop signature work for our clients where the standard of the strategic and creative output is high and the impact immense. You will be inspired to uphold this intention and develop excellence.

You can persuade and inspire confidence and enthusiasm within the agency, as well as the broader businesses you work with. You will see an interesting mix of creativity, business logic and astute commerciality.

 

Main purpose of role:

  • Responsible for inspiring, mentoring, managing and guiding creative teams and being passionate about delivering superior creative product that bravely addresses the client challenges and speaks to the insights provided by anthropology and strategy.
  • Ideate and facilitate the extrapolation of ideas/concepts and any creative work to be shared with/presented to client. This involves thinking beyond a campaign idea – this person should be able to conceive of long ideas and journey/programme work, as well as big idea campaign or brand positioning work.
  • Review creative work and make recommendations to improve and adjust thinking where required. This includes reviewing and directing across varied executions and applications from visual/brand identity to long form content.
  • Be a compelling and engaging storyteller – able to present effectively both internally and externally to client in a credible and engaging manner.
  • This position will work closely with the strategic communications team to produce outstanding thoughtful B2B creative work within the scope of the brand and creative brief supplied by client in order to deliver on real brand and business results.

Key responsibilities:

  • Inspire and encourage teams to be proactive and think beyond the requirement of the brief
  • Manage creative output of the Creative team to ensure consistency and quality of work delivered
  • Prioritise the workload within the department to ensure teams demands are met and managed
  • Develop the creatives to anticipate and reflect the changing needs of Demographica and our clients
  • Identify the creative contribution to the business and articulate this contribution and the measurement (goals) to the management team/EXCO.
  • Communicate the broader business goals to the creative team to ensure alignment and common direction
  • Working strategy into creative concepts- bridging the gap between strategy, business objectives and creativity
  • Working with creative teams including Creative Partner Teams (Art Direction and Copy) and the News/Content/Experience Hub to ensure creative work produced is on-brief and ahead of deadline and above all excellent in it’s strategic thought and ability to deliver on client’s real business objectives.
  • Ownership of your role includes: Working with Creative Leads and Anthropolgy, Strategy and Marketing Technology team
  • Taking and often giving (unpacking and redefining) the creative brief, Conceptualisation, Writing and putting together client presentations.
  • Circulate learning with your creative teams and coach/mentor team members
  • Develop skills and knowledge both personally and identifying growth/potential areas of development within the team through on-the-job development
  • Encourage maturity and active participation in Demographica and the StratComms team especially
  • Brand tonality aligned to client CI and brief/requirements
  • Supporting team on projects from inception to completion under their guidance
  • You are required to develop an understanding of the full range of services Demographica offers and be able to work with Centre of Excellence to learn and grow

Additional area of focus:

  • Where relevant and required: Craft copy into original, relevant and impactful communications
  • Approach every project with a unique and positive perspective
  • Work with a team of creatives in a way that pushes concept & ideas that explores new/exciting thinking
  • Be able to ideate and extrapolate thinking – pulling a thought through to execution across channels.
  • Keeping up to date with trends & technologies, systems and software. An understanding of marketing technology would be advantageous.
  • Be well organised, by having a professional approach to time, costs and deadlines
  • Participating in briefing and brainstorming sessions
  • Understanding of the B2B production process across all communication channels including print, digital, mobile, activations and DM

Expected at this level:

  • Originating and producing effective B2B creative work
  • To develop the overall direction and tone of the creative work.
  • Ensure original, relevant and impactful communications from concept to execution- maintaining explicit attention to detail and managing deadlines
  • Ensure adherence to client/brand CI when producing work
  • Produce creative work that shows ideation and demonstrates an understanding of strategy
  • Crafting copy to produce messaging resulting in action taken by the decision makers/target audience the client is trying to reach.
  • Produce writing (for any format -long or short- required) from inception through to revisions also being able to edit and revise work (of self and team) and sometimes Proofread/QA
  • Understanding of timing plans and ensure no deadlines are missed
  • Encourage a systematic approach to each brief
  • Implement direction set by Strat and Client Service team and guide the Creatives
  • Learn how to improve the team’s individual interpretation of (and delivery against) design briefs by demonstrating how to ask the right questions from the outset
  • You are required to have an understanding to the Client brand and CI
  • An understanding of how to nurture creative thinking (support client brief) to achieve clients’ needs – and result in successful, approved creative work
  • Good time-management
  • Ability to manage multiple tasks in parallel
  • Ability to communicate clearly via email and in person
  • Implement direction set by Client Service and Strat where relevant
  • Understand how to manage integration between various agencies working on the client’s account
  • Understanding of the B2B production process across all communication channels including print, digital, mobile, activations and DM
  • To support creative thinking and share thinking
  • Take criticism/feedback and apply changes or motivate for the changes not to be made
  • Check every aspect of every job thus eliminating errors and work going out is of the highest quality including the work from outsourced partners
  • Create B2B ATL, BTL and Digital crafted copy

Specific to Demographica

  • Workbook tasks
  • Working with Freelancers (providing internal feedback in terms of outputs and timeous delivery)
  • Ensure a thorough understanding of the production process (timing and execution) and costs to maximise agency profitability and client budgets, and understand deadlines and support to ensure timeous delivery of projects
  • Involvement in “pitches” alongside other agency staff to win new business for the agency
  • Understanding of CoE budget, including profitability, knowledge of targets as well as internal team financial accountability

Day-to-Day expectation:

  • Working with creative teams including Creative Partner Teams (Art Direction and Copy) and the News/Content Hub to ensure creative work produced is on-brief and ahead of deadline and above all excellent in it’s strategic thought.
  • Understand and challenge your standards as well as support your team by grooming their ‘eye’ for detail in terms of standard of completion of projects
  • Ownership of your role includes: Working with Creative Leads and Strategy team
  • Taking and often giving (unpacking and redefining) the creative brief, Conceptualisation, Writing and includes presentation
  • Work on creative projects from the starting point of initiating creative proposals and project plans, through to project completion.
  • Inspire and guide creative team to enable execution of deliverables to manage the creative & technical work activities relating to the client requirement/brief
  • Learn to balance the creative vision and objectives with running an efficient, lean and effective team

Minimum Requirements:

  • An industry relevant qualification in Design or Copy, Journalism, PR, Marketing, Communications or Advertising
  • Alternatively, or additionally, you have a business Degree or Tertiary practical/technical Diploma/Certificate
  • Understanding of Adobe Creative Suite Software Applications

Experience

  • Minimum 8 years’ experience in a lead/Senior role managing a multi-disciplined conceptual creative team and ideally a further 6 years working in Copywriting, Content Publishing.
  • Experience managing at least 3 individuals within the studio environment
  • Working experience in a B2B environment or working on B2B brands
  • Understanding of the relevant structures and processes in the agency
  • Expert in client relationships- the art of balance between a ‘sell’ and listening/respecting client but knowing how to have a voice for what they should consider

Attributes

  • Brave and Bold
  • Professional and Respectful
  • Meticulous
  • Excellent attention to detail
  • Deadline Driven
  • Good Communication skills
  • Proactive
  • Self-motivated
  • Strategic thinker
  • Client centric (in delivery) and Insight centric (in delivering solution)

apply HERE

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