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Manufacturing & Industrial

Industry 4.0 has arrived and with it comes the new, intelligent factory: one that is data-driven, conscious, highly connected and real-time responsive.

Manufacturing leaders are transforming their processes with a focus on creating a digital-first organisation that can adapt to new technologies. This brings with it a mounting pressure on buyers to ensure their expensive investments are relevant, long-lasting and not just fly-by-night tech trends.

One trend that is definitely here to stay is IoT which uses sensors to provide real-time information that increases efficiency, enables predictive maintenance and supports better business decisions. Improvement in 3D printing is set to transform prototyping and tooling, allowing for rapid testing and moulds or fixtures to be built quickly on site.

We are also seeing more manufacturers using e-commerce platforms to shift from traditional B2B to a B2B2C model, giving companies more control while speeding up sales cycles and boosting profits.

Digital innovations, more affordable and customisable ERP systems, and cloud computing are creating a new kind of supply chain that is leaner, greener, integrated, more cost effective and provides greater visibility.

In an industry fixated on smart machines and technology, it can be easy to forget about the human touch–a significant ingredient of effective B2B sales and marketing. At Demographica we combine sophisticated data analysis and our technical knowledge with a human-to-human communication approach that creates a powerful emotional connection between your business and your consumers.