The healthcare sector is on the cusp of a dramatic transformation and, while developed nations struggle with legacy issues, African countries are perfectly poised to take advantage of Industry 4.0.
Already, we are seeing creative applications of technology such as the use of drones to deliver medicine to rural areas and mobile apps that allow physicians to offer advice or diagnosis remotely. Advances in robotics, IoT, eHealth and genomics are presenting ground-breaking opportunities. The healthcare approach worldwide is shifting from a focus on treatment to prevention, propelled by the rise of wearable tech and big data–empowering patients to manage their own health more effectively.
However, the road to an innovative future is not an easy one with rising costs, tight budgets, changing policies and limited resources creating barriers to growth. The B2B healthcare landscape presents an additional set of challenges as buyers are risk-averse and products are complicated, while purchase journeys are notoriously long with decisions often being made by committees.
Consumers are increasingly conducting their own online research for diagnosis and purchasing. Brands need to not only be present on digital platforms but add value to prospects through useful content and support.
In today’s patient-centric environment, Demographica can help you create insight-driven, positive customer experiences and build stronger relationships. Our expert team can help you develop an effective inbound marketing strategy and leverage digital tools to boost your online presence, nurture prospects and establish your business as a trusted authority in the industry.