Interruptions in the complex supply chain, quality defects, and health and safety issues can have severe consequences on profit and reputation for food and beverage brands. This is just as crucial in the B2B space with the need to take advantage of new technology and evolving customer preferences key. Changing consumer trends means that the demand for greater transparency from food and beverage brands is growing. Consumers are increasingly ethically-driven and health-conscious and look to brands for information on sustainable sourcing and ingredients.
The drive towards sustainability means that practices to reduce waste, lower carbon emissions, improve logistics, and save water are becoming the norm. Ignoring the fact that adaptation is crucial for survival is no longer an option.