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Energy & Utilities

Africa is a contradiction: a continent with large energy resources but little energy supply. New technology, decentralisation and a focus on renewable energy have the potential to change this situation and address the needs of citizens, while growing business opportunities.

People are realising that power is in their hands–literally–by moving away from a reliance on large, national plants to generating their own electricity and sourcing borehole water. Businesses are also greatly improving energy efficient practices to reduce consumption.

The industry is facing challenges such as poor infrastructure and climate change, however renewable energy initiatives and new fuel alternatives such as biomass are presenting innovative solutions.

Renewable energy adoption is gaining momentum as it becomes more accessible and affordable. With its plentiful natural resources including wind, hydro, gas and solar, Africa is perfectly positioned to take advantage of the changing energy landscape.

In an industry undergoing immense transformation, Demographica ensures your B2B sales and marketing strategy is relevant and aligned with your customer’s needs. Our expertise in the energy and utilities sector enable you to capitalise on the above current trends and shifting mindsets, while positioning your business for future growth.