Zurich Insurance

Client: Zurich Insurance

 

Project: Rebranding Zurich to Bryte

Listeners, thinkers and decision makers. Let us light the way for our customers and brokers. Approach risk with purpose. Bryte Insurance.

CHALLENGE

Zurich insurance is a multinational insurer based in Switzerland. As part of their strategy to divest in Africa, they sold their Southern African operation to Canadian private equity firm Fairfax Financial Holdings. Due to this corporate action, they could no longer trade under the name Zurich and a rebrand was required.

INSIGHT

Zurich’s core executive team are people with deep insurance knowledge. They are trusted professionals who understand, mitigate, and protect against risk through partnership. They approach risk with purpose.

STRATEGY & CREATIVE

Instead of creating a brand, we created a brand idea: light. Light that breaks through the dark. Light at the end of the tunnel. The essence of the logo that we aimed to portray was partnership. We wanted to create an identity that represented the coming together of Bryte and brokers. The design direction landed on the idea of two ‘B’s coming together to form a partnership. 

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