Client: Zurich Insurance
Project: Rebranding Zurich to Bryte
Listeners, thinkers and decision makers. Let us light the way for our customers and brokers. Approach risk with purpose. Bryte Insurance.
Zurich insurance is a multinational insurer based in Switzerland. As part of their strategy to divest in Africa, they sold their Southern African operation to Canadian private equity firm Fairfax Financial Holdings. Due to this corporate action, they could no longer trade under the name Zurich and a rebrand was required.
Zurich’s core executive team are people with deep insurance knowledge. They are trusted professionals who understand, mitigate, and protect against risk through partnership. They approach risk with purpose.
STRATEGY & CREATIVE
Instead of creating a brand, we created a brand idea: light. Light that breaks through the dark. Light at the end of the tunnel. The essence of the logo that we aimed to portray was partnership. We wanted to create an identity that represented the coming together of Bryte and brokers. The design direction landed on the idea of two ‘B’s coming together to form a partnership.