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B2B marketing customers are people, too
The B2B marketing landscape is a complex one in that messaging needs to influence a team of people - the Decision-Making Unit (DMU) - who are responsible for making purchase and...
Journey work and its value in B2B marketing
Traditional project, campaign and brief-based marketing work needs to change - particularly in the B2B world, and even more so in a world during and post-Covid19, where the...
B2B copywriting: 5 steps to mastery
There are a few hard and fast rules you, as a B2B copywriter, need to keep top of mind when putting together a print ad or emailer . For those not familiar with the world of B2B...
Macsteel appoints specialist B2B marketing agency Demographica
Following a hotly contested pitch facilitated by IAS, specialist B2B marketing agency Demographica, has been appointed by Macsteel as their B2B agency. Demographica will be...
Account Based Marketing and its future in B2B marketing
Account Based Marketing can be best defined as a structured and strategic approach to treating individual accounts as a market in their own right. This isn't revolutionary, but...
Demographica puts Springbok in Stein IAS’ step
Two of the world’s elite business-to-business marketing agencies have formed a strategic alliance in a bid to bring added value to global businesses targeting Africa....
Account Based Marketing and Sales: An 8-step Implementation Framework
Words by By Alon Fittinghoff B2B marketing organisations adopt Account Based Marketing and Sales (ABMS) strategies as specific targeted accounts are regarded as individual...
Volvo Trucks appoints full service B2B marketing agency Demographica
Following a competitive 5-way pitch, full-service B2B marketing agency Demographica has been appointed by Volvo Trucks Southern Africa as their agency of record. Demographica...
RCL FOODS appoints full service B2B marketing agency Demographica
RCL FOODS, a leading food producer, has appointed full service B2B marketing agency Demographica. Demographica will handle the B2B component of RCL FOODS’ business. Rob Laggar,...
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