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The case for creativity in B2B marketing

The case for creativity in B2B marketing

There’s a perception that business-to-business (B2B) marketing is quite boring – and definitely not as sexy as business-to-consumer (B2C) marketing. Some might believe there is...

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What makes B2B marketers great?

What makes B2B marketers great?

Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that sets the strong, talented...

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B2B marketing customers are people, too

B2B marketing customers are people, too

The B2B marketing landscape is a complex one in that messaging needs to influence a team of people - the Decision-Making Unit (DMU) - who are responsible for making purchase and...

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