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Demographica

Agency

Tactical

Business buyers are human first and so the marketing of B2B requires specialised knowledge and understanding of their needs and the challenges they face. We help forward-thinking enterprise B2B brands acquire, engage, and retain customers by creating communications that help them move smoothly along the buying journey. Our tactics involve using marketing thinking to solve business problems with the overall aim to grow our client’s businesses and our end-to-end marketing technology stack helps us achieve these goals. We successfully combine state of the art automated and experiential technologies with intuition and emotion.

Account Based Marketing

A deeply personal form of marketing, Account Based Marketing (ABM) looks at each individual in your target market and where they are in the buying journey. ABM approaches customer accounts as markets of one and can be an efficient and profitable way to speak to a B2B buyer. We work to deliver a focused strategy to identify and target individual prospects by developing in-depth profiles of your target accounts, giving you the ability to speak directly to the most important of your business prospects. Getting that one message to that one human. It’s personal, it’s private, and it pays off.

Content Marketing

Because the B2B buying journey is complex and often long, B2B buyers find themselves hungry for knowledge to help them make the right decision. Content marketing is one of the fastest growing disciplines in B2B marketing. By offering relevant information and solutions on the right channels, we can help you establish your business as a respected source in your industry. The brand trust that content marketing can build is a powerful way to drive up conversions. It is a great inbound marketing tool to heighten engagement and generate quality business leads as it delivers hyper-personalised moments across channels, devices, and platforms.

Customer Relationship Management

Relationships are crucial in B2B but a prolonged sales cycle with customers who have complicated needs can start to affect a relationship. Customer Relationship Management (CRM) software is designed to improve the experience your customers have with your business and gives you an overview and complete control of all customer interactions, updated in real-time. We will develop a customised CRM program for your business, putting you back in control of your customer relationships.

Events

A successful B2B sales process focuses on human connection and delivers memorable face-to-face experiences. We have created events ranging from thought leadership summits to exclusive VIP dinners and product launches, and understand the power that events hold in building brand awareness and driving customer education. Events give you the unique opportunity to build relationships prior, during, and post event by communicating with your audience in a relevant way at different times.

Experiential

We are living in an experience economy, driven by the demand for customer-centric authentic moments from brands. Human experiences are highly valued, especially in the B2B space and the experiential space provides a powerful opportunity for B2B brands. Our experiential strategies look outside the box to create experiences that enhance engagement with your customers and successfully achieve business objectives.

Inbound Marketing

Our anthropological approach to research methodology build profiles of your ideal buyer within each segmented target market. Combined with lead nurturing, SEO, and marketing automation, the right inbound marketing strategy can transform your business into an effective lead magnet. Creating relevant content as a means of attracting quality leads allows you to attract B2B buyers early in their journey and start to build the foundations of a solid relationship. We believe marketing automation is not just a software, but a powerful process that, when underpinned by the right strategy and execution, can deliver B2B success.
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