Networking has always been an important part of business, and more and more of today’s introductions, referrals and problem-solving conversations are taking place on social media platforms. For this reason, B2B marketers need to put aside their scepticism and embrace the full potential of social engagement.
Social media is an excellent brand and relationship building tool, allowing you to connect with customers and share content is a more personal, less intimidating space. It is a useful channel for creating sales interest and heightens your online presence. Digitally-astute businesses also leverage social media to improve customer service and manage their reputation.
At Demographica our social media strategies focus on real-time responsiveness, relevant content plans, innovation and interaction with the aim of building a valuable social media profile for your business that has your customer’s needs at its core.