SEO / SEM
B2B buyers rely heavily on search engines and are increasingly preferring to do the majority of their research independently. This means that to get noticed, your business needs to appear in your target market’s top search results.
Search Engine Optimisation (SEO) is a crucial part of digital marketing that boosts your visibility and drives traffic to your online platforms. It is a technical and sophisticated discipline that is growing at speed. At Demographica we devise comprehensive SEO strategies that consider backend website accessibility, navigation, content creation, keywords optimisation, link building, local SEO and more.
We also constantly research consumer online behaviour and pay close attention to search trends. One notable phenomenon is the rise of voice search, linked to mobile and digital assistants. The way people use the Internet to find information is entering a new era and by incorporating these insights into your SEO strategy, we can help you increase visitors and drive conversions.