As opposed to their B2C counterparts, B2B marketers have been slow to embrace programmatic advertising and the reasons are understandable. Concerns about control and transparency persist, while fraud and brand security remain challenges. These teething problems aside, early adopters are discovering the unique benefits and seeing positive results.
By harnessing real-time data, programmatic software uses intelligent algorithms to timeously deliver highly-target communication to a very specific audience. This form of purchasing inventory is efficient, fast and simple, while freeing up your marketing resources.
Programmatic advertising is also developing to become better suited to B2B marketing with a growing number of publishers getting on board.
Demographica’s expertise in programmatic buying mean we can guide you along your digital marketing journey, guarding you against potential pitfalls and helping you leverage this innovative technology to your company’s advantage.