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Demographica

Agency

Media

Media plays an important role in the marketing ecosystem as it encompasses all channels, connects all activities, and is able to self optimise toward one common goal, delivering qualified leads to the B2B sales pipeline. Our multidisciplinary experience and multichannel approach will work to build your brand’s awareness by putting it in front of the right people, at the right time, with the right message.

Media Buying

B2B media buying is a skilled practice involving sharp negotiation and an understanding of the large and complex inventory available to B2B brands. Our experience using automation tools and programmatic purchasing offers sniper-like media targeting opportunities for our clients. By using real-time data analysis, we minimise wastage by monitoring and adjusting your spend in the now, leading to more quality leads and increased ROI.

Media Planning

We have extensive customer consumption behaviour and purchase journey insights and use this knowledge when creating media plans for our clients, combining paid, owned, shared, and earned strategies to achieve business objectives. Our sales automation software vastly improves efficiency, accuracy, and can accelerate your sales process, driving revenue skyward.

Programmatic

By harnessing real-time data, programmatic software offers unique benefits for the B2B brand. This software uses intelligent algorithms that deliver targeted communications to a specific audience, wherever they might be in the digisphere. Our anthropological driven strategies will help identify key business leads, design the right communication that speaks to them wherever they are in the buying journey and then effectively push this communication out on numerous digital platforms and channels.
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