Closing the gap between sales and marketing is now finally possible thanks to new developments in digital automation. Marketing automation refers to innovative software that allows you to consistently engage with leads in a meaningful way throughout their purchase journey. Using advanced algorithms, the system creates a detailed profile of your individual leads and scores them based on specific behaviours (such as downloading a whitepaper) and their potential value (for example, company size, job title and decision-making power). Based on this data, highly-personalised and relevant content is then distributed to leads at appropriate stages throughout the buyer cycle–greatly enhancing your customer’s experience while improving efficiency of sales efforts.
As a leader in the field of marketing automation, Demographica can help you implement and manage these tools to effectively nurture quality leads, propel them through the sales funnel and dramatically boost revenue.