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Demographica

Agency

Agency

Our end-to-end marketing support for B2B brands covers all the elements required to deliver successful strategies through to execution. Our agency model focuses on B2B marketing that boosts your marketing ROI, narrows the gap between sales and marketing, and raises profitability. We understand that the main driver of brand selection is recall which we why we focus heavily on building brand equity for our clients. The results our clients achieve are a testament to our marketing models, processes, and world-class creativity.

Brand

A well-crafted brand story will help your business stand out from the increasing amount of brand clutter available in today’s market. We will develop a distinctive brand personality that connects with your customers on a deeper, more human level. We understand how powerful a strong brand narrative is and that a brand with purpose and positioning will continue to stand out from the crowd, which in turn drives stability and ultimately revenue growth.

Creative

To capture attention, you need to have an innate understanding of human insights and behaviour, which can be translated into creative solutions that create an emotional connection with your customer. Our full creative suite will bring your brand narrative to life by creating memorable and highly effective communication that builds your brand and drives revenue growth.

Data Analysis

It’s imperative for businesses to be able to transform masses of raw data into usable insights that uncover the needs, challenges, and buying behaviours of your target market. The right use of data can boost customer experience by improving interactions and targeted messaging to fast track a sale. The real-time power of data analysis allows us to gather performance metrics on every campaign and refine and change where necessary, leading to less wastage and more sales. Important learnings from our data analysis tools allow us to uncover key trends and predict future outcomes.

Design

First impressions are important in business buyer relationships and B2B buyers are demanding better quality work in all industries. We work in the space where art and science meet and our deep knowledge of aesthetic principles will build a brand image for your business that will evoke the right emotions from your customers and lead to improved user experience and long-term brand recognition.

Digital

Your customers are investing more and more energy into digital platforms, which means that it is crucial for you to do the same. Digital marketing opens a world of opportunities for your business and has transformed the way we communicate. With so many new tools like Augmented Reality (AR), Artificial Intelligence (AI), voice marketing, marketing automation, and programmatic coming into play, the landscape may seem daunting. We can help you navigate the digital landscape and get you in front of the right business buyers, with the right message.

Internal Communications

The nature of how people work is changing and now more than ever, we believe that success starts from within a business. Our anthropological driven research gives us eye opening insights into the needs, challenges, behaviours, and ambitions of your employees which allows you to create a culture that keeps them actively engaged and motivated. We can help you align your workforce to a common goal with an internal communications strategy well adapted to the ever-changing modern employee’s expectations.

Mobile

The increasing impact of mobile in the B2B space cannot be ignored. With the rise in smartphone adoption and the role it plays in a customer’s life, comes the increase in mobile marketing spend. Mobile has the potential to speed up a purchase journey due to its fast, seamless, and user-friendly model and can work with your other channels effortlessly to deliver ROI.

Public Relations

In B2B, Public Relations focuses on your business and its image in the market and aims to position your business as an expert in the industry while delicately handling crises when necessary. Our expert PR partners will build your brand’s trust and credibility with your customers. Also, by sharing relevant educational information throughout the buyer journey, they will be sure that your brand’s visibility remains stable.

Search Engine Optimisation / Search Engine Marketing

B2B buyers are increasingly going online when conducting their independent research. It’s imperative that your business is visible when the right potential customer comes looking for you. We will create comprehensive SEO strategies that increase visitors to your website, driving conversions and pushing revenue growth. We constantly research the B2B buyer’s online behaviour trends and adapt our strategies accordingly.

Social Media

In B2B, business networking has always been important and today many referrals and introductions are taking place online. Social media is a powerful relationship-building tool and can lead to sales by educating customers with relevant information. It also has the ability to increase a customer’s experience with your brand and handles reputation management problems in real-time.

Strategy

Anthropology is at the core of every strategy our highly experienced B2B strategy team delivers, whether on brand or product level. We study your customers and align our strategies to deliver on their needs and desires because we believed an aligned, customer centric strategy can indefinitely improve business performance.
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