Account Based Marketing
Account-Based Marketing is sometimes described as ‘sniper marketing’ due to its precise, targeted and accurate methods. Rather than taking a broad-reaching approach, ABM employs a highly-focused strategy to identify and target clearly-defined, key accounts. This form of marketing is incredibly personal and aims to deliver the right message to the right people at the right stage of the buyer journey.
Advances in technology are making ABM campaigns more cost-effective, efficient and more successful than ever before. With ABM there is less wastage as this focused strategy allows marketers to concentrate their resources efficiently, and results are easy to track and measure.
Drawing on our expert research capabilities and anthropology-driven insights, we can help you develop in-depth profiles of your target accounts and implement an effective ABM strategy that truly resonates with your most important prospects.