Target Market Mapping
While they may have a broad set of traits in common, your target market is not a homogenous group of people. For large enterprises in particular, your audience is a complex mix of business buyers with varying behaviours, motivations and demographics. A detailed and skilfully researched target market map will not only offer you a defined portrait of your market segments but has the potential to reveal profitable business opportunities. Possessing comprehensive knowledge of your audience enables you to hone your position in the market, uncover valuable insights about niche segments and improve the overall customer experience.