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Competitor Analysis

Every organisation operates within a larger context. As such, a deep understanding of your own business requires a deep understanding of your competitors (direct, indirect and potential disruptors).

A detailed competitive study can help you pinpoint your current place within the market, track your performance against key players and inform your brand positioning strategy. Through extensive research, data collection and intuitive evaluation methods, our analysts can shine a light on your strengths and weaknesses, as well as threats and opportunities for growth. Having intimate knowledge of the communication strategies of market rivals allows you to differentiate your business and gain a significant edge.