Demographica appoints Lauren Damant as agency general manager
5 March 2018
Full service business-to-business (B2B) marketing agency, Demographica, has appointed Lauren Damant as agency General Manager. Damant has over 20 years of experience in the industry, during which time she developed advanced skills in operations, account management, administration, HR and traffic, as well as a uniquely well-rounded understanding of the real-world intricacies of local and global business. Known for her business acumen, excellent grasp of financials, commitment to quality, effective leadership style and unshakeable integrity, Damant is a big coup that will add immense value to a growing Demographica and its client base.
Warren Moss, CEO of Demographica, notes that the agency has strategically managed its growth over the years, but that the time is now right to take the agency to the next level.
“In the last couple of years, Demographica has, by design, managed our growth slowly. Our intention has always been to focus on honing expertise as an end to end, fully integrated B2B marketing agency, and so we have been very mindful about taking on too many clients. As a result, we did not venture down the path of explosive growth – until now. We are now confident and validated in our expertise and execution capabilities as a full service, fully integrated B2B marketing agency and as such are now proactively driving growth”.
In order to do that, Demographica needed someone who could come in and bring a level of experience that they did not have. Damant was the right person to do this.
“Lauren is a well-respected General Manager with many years of industry experience, and she is amazing at what she does. We’re really excited to have her join our team, and work with us to take Demographica to new heights,” Moss adds.
Damant is thrilled to join an agency and team that is as unique as Demographica, and is looking forward to the journey ahead. “What I love about Demographica is that they know people. They know each other, they know clients, they know partners – they know people. They are a world class expert in B2B and this excites me. They are growing and I want to be part of this growth. I can do this through my experience and knowledge,” says Damant.
In 2016 Damant was named one of the most influential women in SA digital marketing by Memeburn and Ventureburn – testament to her expertise and reputation within the industry.
Damant’s appointment sends a strong signal to the market that Demographica is ready for more large-scale brand accounts.