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"Account-based marketing (ABM) can be best defined as a structured and strategic approach to treating individual accounts as a market in their own right... B2B companies gain real competitive advantage from ABM when it is leveraged as a shared initiative between sales and marketing. In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working." Great article by Maxine Ohayon, B2B Business Engagement Lead at Demographica / via Bizcommunity.com. Click here to read the full article.