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    Big Data.

    Creativity.

    Direct Marketing.

    Results.

     

  • About Us

    Who we are

    From our entrepreneurial beginnings, Demographica has grown to become South Africa’s leading big data driven direct marketing company with a reach of over 36 million consumers, over 300 000 companies and well over 100 million consumers throughout the African continent.

    Demographica uses multiple data sources and a proprietary big data methodology which includes research, anthropology and analytics which are rich in targeting techniques, to deliver your message to the right target, at the right time, to achieve the maximum response.

    Demographica is an independent, privately held company with offices in Johannesburg and Cape Town, South Africa.

  • Culture

    Culture

    At Demographica, we have an ideology called “The Demographica Way”.

    Whenever we come up with an idea, it has to tick 3 boxes:

    1. Will it build deeper relationships?
    2. Will it get people talking?
    3. Will it spark change?

     
    If the idea ticks the boxes – it’s implemented!

    At Demographica, as in life, the journey is as important as the destination.

    Working, thinking, being, living “The Demographica Way” is an experience. 

    We exist to be bold, take ownership and make a positive impact.

    We do this together, where everyone belongs. We appreciate each member of the Demographica team for their wonderful strengths and quirks.

    We encourage, challenge and support each other. We recognise and celebrate achievement.

    We’re simply addicted to growing – as individuals, as a company and for our clients.

  • Meet the team

    Marsha Azar

    Marsha Azar

    Business Development Manager

    Marsha joined the Demographica team with an impressive resume in the digital media industry. Having headed up digital at Starcom and Silver Sands as well as run her own digital agency, Marsha is perfectly poised to bring a wealth of digital insight and ideas to the team.

    Super Mom Marsha is a bundle of energy and passion whose contagious personality is only just rivalled by her very envied shoe
    collection.

    Lithesh Jabraj

    Lithesh Jabraj

    Communication Specialist

    Lithesh, our go to IT guy completed his diploma in software engineering. After spending a year in India working he made his way back to SA to join the forces of Demographica!

    Lithesh confesses to loving his cars and curry (especially prawn curry) as well as the sitcom Two & a half men. You can find Lithesh on the weekends with an ice cold beer on the river banks fishing ;)

    Warren Moss

    Warren Moss

    CEO

    a.k.a. Head Chef and Bottle Washer, Warren Moss sets the tone for the collective sports nuts in Demographica, in both the active and passive tense.

    He can’t remember the last time someone beat him at FIFA, which is sometimes more than can be said for his part-time soccer skills. As a natural born entrepreneur, his A-D-D nature fits well with the business, and his multiple achievements, the most remarkable for him being the starting of Demographica, and being a finalist for the ICT Young Entrepreneur of Africa.

    One day Warren hopes to hit the road with his wife and go to every major sporting event (and shopping centre) in the world.

    Lauren Bloch

    Lauren Bloch

    Client Service

    Part of the Senior Management Team, Lauren manifests the precise analytical nature of her work practice in her personal life too, by making absolutely sure that all the clothes in her closet face the same way and are colour co-ordinated in sections. And heaven help the coloured hanger that makes its way into her cupboard, for it has no place there either.

    But that’s in the real world. Online, she has always had a passion for the internet and digital marketing, and Google absolutely fascinates her (Lauren is our go-to girl for web analytics and SEO information around here). Being a passionate shopper and a dedicated web-guru makes her the perfect woman for the job.

     

    Simone Tal

    Simone Tal

    Head: Client Service

    With her Bachelor’s Degree in Social Work and her Major in Psychology, Simone is the go-to girl for how to understand a head-space. Realising that a vital part of marketing to people is understanding how each person thinks,  Simone was someone we simply had to have.

    Simone loves a glass of wine at the end of a hardworking day, and is excited about landing up in the corporate (corporate?) world, even though social work is her lifelong dream. Her relentlessly sunny and curious nature means she’s still eager to find out what makes us all tick.

    Nicole Cohen

    Nicole Cohen

    Email: Campaign Manager

    After leaving her lab coat and test tubes behind, Nicole decided to trade in her BSc and pursue her creative spirit. The fantastic world that is Demographica was the perfect fit. Nicole is a true family girl at heart and loves a hot cup of tea no matter the time of day.

    She may seem girly but make no mistake… jumping out of an aeroplane or a rollercoaster or two will not scare her away. Nicole is a self admitted perfectionist which will make her a true Campaign Management gem! Nicole looks forward to her future at Demographica surrounded by such an awesome team!

    Arlene Wills

    Arlene Wills

    SMS: Campaign Manager

    Arlene’s love for marketing started during high school days – and she consequently studied BCom Marketing. She’s tried her hand in the motor & fashion industries, but realised that her heart was in the digital world and that Demographica was the perfect home!

    Arlene is an adrenaline junkie who bungy jumps in her spare time & loves being creative. Being a cool aunt to her nieces & nephews are also one of her favourite past times. She is a sports fanatic who doesn’t mind staying up until 4am to watch a live boxing match with her hubby and recently became a PS3 addict who loves challenging anyone to a good old game of FIFA!

     

    Tebogo Mosane

    Tebogo Mosane

    Technical Email Specialist

    Tebogo Mosane makes being a Technical Email Specialist look cool. The occasional model who’s favourite event is soaking up the culture yearly at the Grahamstown National Arts Festival. He gets a round of applause for putting himself through his Diploma in IT, specialising in Multimedia.

    When he’s not setting up campaigns and compiling reports for Demographica, you can find him on stage with his band Travellin Blak, lost in a train of artisitic, endless thought. Tebogo is a dreamer, and a lover of peace, art and simplicity, who cannot wait to build his own house, and live his white picket fence dream with his wife and kids.

     

    Tebogo Morokong

    Tebogo Morokong

    Technical Email Specialist

    One of our Junior Campaign Managers, Tebogo fully embodies the cliché that dynamite comes in small packages. Another soccer nut in the office, she also loves her TV games and has a soft spot for Italy.

    Super ambitious Tebogo promised herself to buy her first car before she turned 25 and managed to do just that with a month to spare. She studied IT, specialising in Multimedia Design and Programming, so being in digital has been her lifelong dream – and we at Demographica are happy to oblige with that. Although as much as she adores Demographica, her favourite job is being a mother to a 3 year old little man (because boys never grow up!).

    Mandy Levin

    Mandy Levin

    Campaign Analyst

    Many Levin studied journalism at UJ and decided it was not for her. While busily working at Demographica she is doing her honours in integrated communications. Besides for being an absolute animal lover she is always munching on something in the office and considers lunch time to be her favourite time.

    She is known for her sense of humour and coming up with comments that makes her colleagues just want to squeeze her. One day she hopes to retire and lie on a tropical beach in Bora Bora. When she is not at Demographica she is watching her favourite movies, meeting with her friends or looking after her adorable little niece.

    Marloe Wise

    Marloe Wise

    Head: Media Sales

    Business Head of Database Marketing describes her joy in her career as wrapping her phenomenal brain around the innovation involved in marketing a brand to customers in an inventive way, which, if it is followed to a logical conclusion, naturally opens other doors too. Marloe’s previous skills include contributing to making a wonderful magazine and website successful and the relationships that she has built from this experience.

    Nicknamed “squid” for her at times scatty nature – described as a central working brain with tentacles all over the show, Marloe’s greatest ambition in life is to live life, eat good food and be with people that make her happy – all attributes that she brings to her work!

    Darren van der Schyff

    Darren van der Schyff

    Head: Media Agency Sales

    Business Development Manager Darren is our diving nut with a Diploma in Computer Programming and business history in the Food and Beverage industry, from his good old Stellenbosh days. And please let us not forget his Post-Grad from the University of Awesome!

    Darren brings a high energy to the office, with his contagious laugh, love of social media and talent for taking incredible photos with all his iPhone apps. He also has knack for all things involving the ocean and Manchester United and, after having dived with 12 pregnant Ragged-tooth sharks, he can basically take on anything in the business world with ease and we don’t blame him. He’s really one of a kind!

     

    Elan Tanur

    Elan Tanur

    Account Executive

    Elan Tanur is one of our talented Junior Account Managers and has the agency side of selling under wraps. When he is not found at Demographica you can look for him anywhere from the bar to the dance floor. Elan has got too much love for his 3 nephews and 1 niece as well as a long standing relationship with Manchester United.

    Elan has a big heart and has already started his journey on becoming a philanthropist by raising over R50 000 for a non-profit! At 25 he claims he is starting to have sleepless nights about going grey – although we still think you’re perfect E, grey or not!

    Mohlabane Ramela

    Mohlabane Ramela

    Business Development

    Mohlabane Ramela is the Senior Business Development Manager for Demographica and has 11 years experience in the advertising industry, and proudly sits on the AMASA Committee (Advertising and Marketing Association of South Africa). Although it wasn’t always this way, back in the day Mo thought being a cop and catching criminals was “super cool”.

    He simply adores his wife, and snorkelling in Mauritius with her is his favourite memory and he can’t wait to marry her again in the next few years! As a family man, any free time involves rock climbing, Playstation, radio control car racing – you name it – absolutely anything that the little one can do too!

     

    Carmen Murray

    Carmen Murray

    Business Development

    Carmen Murray, another one of our Account Executives, fills the office with her big personality. She loves the art of the selling and we at Demographica certainly don’t complain about that. She also loves to spend her hard earned cash on “fabulous buys”, travelling around the globe searching for the next sunny seaside town, and top of the list? A good bottle of French Champagne – as long as she doesn’t have to share!

    Carmen believes that where she walks, she will prosper – so is always fully equipped with a fabulous pair of shoes! Her dream one day when she’s a millionaire is to design her own Avant Garde clothing and shoe range to drool over.

    Valentina Kupresan

    Valentina Kupresan

    Business Development

    Valentina Kupresan is the Account Executive who was all set to be an interior designer, right until the university application arrived. She chose the path of BCom Honours in Marketing Management instead, so Demographica’s not complaining! Secretly little Val dreamt of becoming a vet. Although this might have changed, her love of horses has not! She’s an absolute fanatic and also loves anything outdoorsy.

    The perfect tri-factor combo of reading, eating sushi and drinking wine might give her horse some competition, as it’s her favourite way to spend a day. In the next 5 years her dream is to buy her own house, and her lifelong ambition is to write and publish a book!

     

     

    Julia Hellmann

    Julia Hellmann

    Business Development

    Mobile Business Development Executive aka Mobile maniac Julz is passionate about all things digital, but more than a little obsessed with the challenges, opportunities and creative executions of SMS campaigns.

    She studied chemical engineering, got an Honours degree in Finance and then opened a scuba travel company so that she could dive the world. Julz spent a lot of time in East Africa, but after 7 trips to Zanzibar and 6 to Kenya, her Swahili hadn’t improved enough to live the beach bum dream. She loves jelly beans and can’t eat liver, loves ballet and can’t stand gym! But most of all she’s a chilled out Capetonian import.

    Mamello Mokoena

    Mamello Mokoena

    Business Development

    Mamello “Mum-z” Mokoena has been in the online industry for 6 years having worked for Joburg.co.za, Afrigator and Avusa Media LIVE. In his spare time, his alter ego – “Mum-z”, dabbles in the world of stand up comedy and has performed all over the country is some of the biggest comedy festivals including Blacks Only & Nandos Comedy Festival.

    You’ve seen him dancing with a Yeti in the Castle Lite TV advert, conquering heartburn in the ENO TV commercial. Put a camera or microphone in front of “Mum-z” and he’ll entertain, but in the boardroom you can expect him to be a polite and professional Senior Account Executive.

    Natalie Maratos

    Natalie Maratos

    Special Projects

    Our Grenglish superstar (Greek & English), Natalie Maratos is a mixed box of chocolates. Jump starting her career with a degree in IS Finance, she worked in property marketing for the last 8 years – before Demographica came knocking on her door. She’s a boxing nutter & was even on the Gauteng girls boxing squad – how many of you can say that!

    The boxing ring is her happy place, & the girl that loves “anything fast and fun” believes that the best thing you can do is laugh until you cry.  She’s followed her favourite IBF SA boxing world champ from Sardinia to Panama – and her dream would be to travel the world watching boxing matches!

    Gareth Kumin

    Gareth Kumin

    Head: Finance and Operations

    Operations and Finance Manager Gareth Kumin, who typical to the presumption of his studies in Accounting, sent through his job information in an Excel spreadsheet, also has a fascinating other side to him: as a youngster he represented South Africa in soccer.

    Gareth continues to play soccer and has extended his outdoor activities to golf, and bungee jumping. His analytical mind loves his current exposure to the financial side of business and business systems, which will do him absolutely no good whatsoever if he ever manages to realise his dream of starring in Jack Osborne’s Adrenaline Junkie TV show. Unless, perhaps he manages to plot a graph while bridge swinging.

     
     
  • Work Here

    Work here

    Innovation, imagination and individuality inspire us to never stop growing. Big questions excite us, we run towards challenges, we are the match that sparks change, we ignite creativity.

    We love what we do. For us, work is play. Feel the same way? 

    Internship – Vacancy Reference: 104

    Demographica is always on the look out for up and coming talent.

    Whether you’re a graduated designer or creative, or more business minded with a love of all things digital – send us your CV and we’ll see if we can find a spot for you.

    Please send your CV together with a cover letter, stating the reference number of this vacancy clearly to:

    jobs [@] demographica.co.za

    Sales Executive – Vacancy Reference: 105

    Demographica is looking for dynamic and motivated individuals to join the sales team, based in JHB and CT.

    Responsibilities:

    • Working closely with the Sales Director.
    • Sell Demographica’s direct marketing services and products to advertisers
    • Represent Demographica at a client direct and / or media agency level
    • Service the existing client base as well as sourcing new business nationally
    • Achieve targets
    • Sales administration follow through

    Core Competencies:

    • Minimum 2 years advertising sales experience – digital experience would be advantageous
    • The ability to adapt to change within an entrepreneurial environment
    • A passion for sales
    • Independent self motivator
    • Ability to work under pressure and meet monthly targets
    • Good presentation skills
    • Ability to travel nationally
    • Show initiative
    • Team player
    • Keen interest in the advertising industry
    • High level of computer literacy
    • A good understanding of the digital advertising industry

    Competitive salary offered.

    Please send your CV together with a cover letter, stating the reference number of this vacancy clearly to:

    jobs [@] demographica.co.za

    Senior Business Development – Vacancy Reference: 106

    Demographica is looking for dynamic and motivated individuals to join us Senior Business Developers, based in JHB and CT.

    Responsibilities:

    • Working closely with the Sales Director.
    • Sell Demographica’s direct marketing services and products to advertisers
    • Negotiate with CEO’s, Marketing Directors & Sales Directors
    • Represent Demographica at a client direct and / or media agency level
    • Service the existing client base as well as sourcing new business nationally
    • Achieve targets
    • Sales administration follow through

    Core Competencies:

    • Minimum 5 years advertising sales experience – digital experience would be advantageous
    • Management skills would be advantageous
    • The ability to adapt to change within an entrepreneurial environment
    • A passion for sales
    • Independent self motivator
    • Ability to work under pressure and meet monthly targets
    • Good presentation skills
    • Ability to travel nationally
    • Show initiative
    • Team player
    • Keen interest in the advertising industry
    • High level of computer literacy
    • A good understanding of the digital advertising industry

    Competitive salary offered.

    Please send your CV together with a cover letter, stating the reference number of this vacancy clearly to:

    jobs [@] demographica.co.za

    Creative Director / Senior Art Director – Vacancy Reference: 108

    Demographica is looking for a game changer in the creative industry. The applicant will have the opportunity to work with SA’s biggest brands on their campaigns as well as conceptualising big ideas.

    Responsibilities:

    • Responsible for all creative operations for a specific group of accounts to include staff supervision and work production.
    • Directs the activities of the team to maintain Demographica’s standards of creative excellence, timeliness and profitability, whilst achieving client goals.
    • Manages, maintains and strategises the companies overall marketing strategy to ensure optimum results.
    • Coordinates and conceptualises the internal marketing strategy.  
    • Ensures the timely development and execution plan, campaigns, and projects to assure earnings, growth and profit goals.
    • An experienced presenter.
    • A senior level client contact.

    Core Competencies:

    • Minimum 5 years art direction and/or creative direction experience
    • Management skills would be advantageous
    • The ability to adapt to change within an entrepreneurial environment
    • A passion for advertising and marketing
    • Independent self motivator
    • Ability to work under pressure
    • Good presentation skills
    • Ability to travel nationally
    • Show initiative
    • Team player
    • Keen interest in the advertising industry
    • High level of computer literacy
    • A good understanding of the digital advertising industry

    Competitive salary offered.

    Please send your CV together with a cover letter, stating the reference number of this vacancy clearly to:

    jobs [@] demographica.co.za

    Client Service / Account Manager – Vacancy Reference: 107

    Demographica is looking for dynamic and motivated client service practitioners to join our exciting and growing Client Service Department

    Responsibilities:

    • Working closely with the Head of Client Service
    • Take responsibility for Demographica’s clients and the execution of their campaigns
    • Manage campaigns from start to finish
    • Own the relationship between the client and Demographica

     

    Core Competencies:

    • Minimum 3 years client service and / or account management experience
    • Management skills would be advantageous
    • The ability to adapt to change within an entrepreneurial environment
    • A passion for advertising and marketing
    • Independent self motivator
    • Ability to work under pressure and meet monthly targets
    • Good presentation skills
    • Ability to travel nationally
    • Show initiative
    • Team player
    • Keen interest in the advertising industry
    • High level of computer literacy
    • A good understanding of the digital advertising industry

     

    Competitive salary offered.

    Please send your CV together with a cover letter, stating the reference number of this vacancy clearly to:

    jobs [@] demographica.co.za

    Junior Communications Assistant – Vacancy Reference: 109

    Demographica is looking for dynamic and motivated individuals to join us as a junior communications assistant, based in JHB.

     

    Responsibilities:

    • Working closely with the Creative Director.
    • Organisation of weekly internal marketing activities.
    • Management of social media properties.
    • Management of website analytics and website updates.
    • Management of marketing budgets.

    Core Competencies:

    • Minimum 2 years marketing experience – digital experience would be advantageous
    • The ability to adapt to change within an entrepreneurial environment
    • Independent self motivator
    • Ability to work under pressure 
    • Good presentation skills
    • Ability to travel nationally
    • Show initiative
    • Team player
    • Keen interest in the advertising industry
    • High level of computer literacy
    • A good understanding of the digital advertising industry

    Competitive salary offered.

    Please send your CV together with a cover letter, stating the reference number of this vacancy clearly to:

    jobs [@] demographica.co.za

     

     

  • In the Media

    SALES LEADER PROFILE: WARREN MOSS

    Warren Moss is the CEO and founder of digital direct marketing company Demographica which aims to drive the use of email and SMS as sales tools. The Demographica sales team was awarded best digital sales team at the 2012 Bookmarks Awards. So SALESGURU thought they’d find out what the secret is.

    Read full article here

    © 2013 SALESGURU

    NOWHERE TO HIDE

    MapIT, a digital mapping company associated with GPS expert TomTom and service provider Mallinfo, and Demographica have joined forces to launch their new tool, drive time analysis. Now you can literally go to town. You can track where customers are during the day (in their offices or on the golf course, for example) and hit them with offers there.

    Read full article here

    © 2013 Finweek

    MAPIT, DEMOGRAPHICA PIONEER DRIVE-TIME MARKETING

    MapIT has partnered with Demographica and Tracy Stewart Consulting to offer Drive Time Analysis (DTA), a business tool that enables location-based marketing using Demographica’s consumer database and MapIT’s technology to estimate drive time. The service will enable marketing targeted at consumers within a particular catchment area, based on estimates of how far consumers are willing to travel for a particular service.

    Read full article here

    © 2013 ITWeb

    DRIVE TIME TARGETING TO INCREASE SALES FOR FMCG RETAILERS

    Demographica, South Africa’s leading digital direct marketing company, has launched a brand new SMS marketing service called Drive Time that promises to revitalise the way in which convenience stores target and communicate with customers. In a world first, retailers are now able to send hyper-targeted, hyper-local and hyper-relevant messages designed to elicit a buying action of a particular product at a particular product at a particular location.

    Read full article here

    © 2013 FMCG Retailer

  • Work Here

     

    Our Credentials

    We love what we do. 

    We also embrace doing business to the highest ethical standards.  

    Direct Marketing Association of South Africa

    Demographica is a member of the DMA and has been since 2008. We are bound by the DMA code of conduct  and have been recognised by the DMA with numerous Assegai Awards since inception 

    Digital Media and Marketing Association

    Demographica is a member of the DMMA and has been since 2008. We are bound by the code of conduct and have been recognised by the DMMA with numerous Bookmarks Awards since inception.

    Centre of Excellence

    Demographica is proud to carry Centre of Excellence accreditation since 2010. 

    Accreditation is awarded to companies who comply with the highest standards in database integrity and who are fully compliant with all legislation around data, marketing and the usage of personal information.

    The legislation includes: The Consumer Protection Act (CPA), The Electronic Communications and Transactions Act (ECT) and the Protection of Personal Information Act (POPI).

    Demographica is one of thirteen companies to hold this accreditation and the only digital company to do so. 

  • Awards

    We’re tremendously proud that Demographica’s excellence has been recognised with: 

    Awards_new_1

    Assegai
    The Bookmark
    National Busineess Awards

    Assegai Awards

    Email Marketing 2013

    Young Direct Entrepreneur 2012 

    Email Marketing 2012 

    CRM & Loyalty 2011 

    Bookmarks Awards

    Best Email Publication 2012

    Best Digital Advertising Sales Team 2012

    National Business Awards

    Fast Growth SMME of the Year Award 2013

    Small/Medium Internet Business of the Year Award 2012

    Technology Top 100

    2009
    2010
    2011
    2012

  • Our Clients

    Demographica deals with media agencies, advertising agencies, big and small businesses.

    Here is a list of some of our more recent clients.

     

    Agency

    Clients

     

    Direct

    Clients

     

  • What we do

    Demographica is a direct marketing agency.

    This means that we take the time to understand exactly what your business is trying to achieve.

    Once we understand what your business goal is, we use our proprietary big data methodology which includes research, anthropology and analytics, which are rich in targeting techniques, to deliver your message to the right target, at the right time, to achieve maximum response. 

    Demographica is equally proficient in B2B & B2C marketing.

    Demographica specialises in:

    • Financial Services
    • Retail
    • FMCG
    • Motor Vehicle
    • Telecommunications
    • Fuel / Oil
    • Restaurants
    • Franchise
    • Government
    • Travel & Tourism

    resouces-case-studies

  • Consumers Targeting

    Consumer Targeting

    With an email audience of six million South African consumers, your advertising message will be delivered to the inboxes of South Africa’s online users who are typically affluent and aspirant. 

    This exciting visual platform is the original form of digital communication and it gives you the opportunity to grab the attention, capture the interest and spark the actions of this unique audience. Email forms an integral part of successful marketing strategies and consistently delivers extremely high ROI’s.

    When comparing email to other advertising mediums, such as newspapers, magazines and online display banner advertising- email delivers a significantly higher reach at a significantly lower cost per reach therefore delivering extremely high ROI’s.

    Companies use Demographica’s Email Consumer Targeting product:

    • To launch products
    • To create awareness around Sales, Promotions & Offers
    • To achieve a mass reach at an extremely low cost per reach
    • To drive traffic to websites or social media platforms
    • To generate leads
    • To broadcast catalogues and brochures
    • To build their own databases
  • Bussiness Targeting

    Business Targeting

    Due to popular demand, Demographica has built a database full of South Africa’s most important companies and their employees.

    As an advertiser, you now have the ability to target and send advertising messages to companies based on industry, company size, region as well as the management type (CEO, CFO, etc) and level (Senior, Mid level, etc) of the employees.

     Companies use Demographica’s Email Business Targeting product:

    • To launch products
    • To send out highly targeted communications relating to business related products
    • To drive traffic to websites or social media platforms
    • To generate leads
    • To broadcast catalogues and brochures
    • To build their own databases
  • Sms Marketing

    SMS Marketing

    Whether you call it a cell phone, mobile phone or smartphone, chances are that you’ve got one – most South Africans do. 

    With Demographica, you can send your marketing messages to an audience of 40 million consumers. Or, you can target a focused audience of people who live in a certain area or who live within a 5-60km radius of any South African location.

    You can further pinpoint your target market by age, income, gender, province – even homeowners and car owners, people on a specific cell phone network or base you selection on credit records – and send your message directly to them. 

    SMS is a must-have and can only enhance any mobile strategy.

    Companies use the Demographica SMS Marketing South Africa product:

    • To drive consumers into stores
    • To launch products
    • To create targeted awareness around Sales, Promotions & Offers
    • To achieve a mass reach at an extremely low cost per reach
    • To send out highly targeted communications
    • To drive traffic to mobisites or social media platforms
    • To generate leads
    • To broadcast catalogues and brochures
    • To build their own databases
  • African Data

    SMS Advertising Africa

    The growth story of Africa is compelling. There’s been a positive shift in investor’s attitudes to the fortunes of the African continent and businesses are seeking to unlock potential in African consumer markets. 

    Now you can target your SMS marketing to consumers living in specific African countries.

    Demographica’s growing audience pioneers direct digital marketing communication in Africa. We can already reach millions of consumers in over many countries across the continent.

    Should you wish to send targeted SMS campaigns into Africa, we can segment by age, gender and location in the following African countries:

    • Egypt
    • Libya
    • Sudan
    • Tunisia
    • Morocco
    • Algeria
    • Ethiopia
    • Somalia
    • Kenya
    • Nigeria
    • Ghana
    • Tanzania
    • Zimbabwe

     

    Companies use Demographica’s SMS Marketing Africa product:

    • To drive consumers into stores
    • To launch products
    • To create targeted awareness around Sales, Promotions & Offers
    • To achieve a mass reach at an extremely low cost per reach
    • To send out highly targeted communications
    • To drive traffic to mobisites or social media platforms
    • To generate leads
    • To broadcast catalogues and brochures
    • To build their own databases

     

     

  • Moble Vouchering

    Mobile Couponing

    Demographica has partnered with two best of breed mobile vouchering companies to help close the loop in marketing campaigns at a store level.

    Clients can now send out mobile vouchers through the Demographica marketing engine so that when people go into stores they are able to redeem these vouchers at the tills.

    This mechanism allows Demographica to report back to clients real ROI’s on marketing money that is spent.

    Mobile vouchers is a brilliant way to measure the efficacy of marketing campaigns.

  • Drive Time Advanced

    Drive Time Advanced

    Drive Time is not only a South African first, but a world first!

    Companies that are either retailers, FMCG’s, restaurants and franchises are ideal to benefit from Drive Time.

    So if you’re looking for something that takes big data and shopper marketing to the next level, Drive Time is the right product for you!

    What if you could send your marketing message exclusively to people who have a high likelihood of being interested in your product and who live within a 5 minute drive time from the place that they would buy your product? You can – with Drive Time.

    Drive Time is a revolutionary direct marketing process, which through a proprietary methodology that references four different research and data sources – identifies the consumers that are most likely to be interested in a product.  

    Demographica then targets the consumer with a marketing message, driving the consumer into a buying action.

  • Drive Time Lite

    Drive Time Lite

    Drive Time Lite is a less complex version of Drive Time Advanced and is perfect for companies that want to run specific campaigns and promotions.

    Whilst Drive Time Advanced is a strategic marketing integration with customers and runs for a minimum period of 6 months, Drive Time Lite can be campaign based and therefore very tactical when driving consumers into stores.

    What if you could send your marketing message exclusively to people who have a high likelihood of being interested in your product and who live within a 5 minute drive time from the place that they would buy your product? You can – with Drive Time.

    Drive Time is a revolutionary direct marketing process, which through a proprietary methodology that references four different research and data sources – identifies the consumers that are most likely to be interested in a product.  

    Demographica then targets the consumer with a marketing message, driving the consumer into a buying action.

  • Direct Mail

    Direct Mail

    Address your audience and start conversations with an engaging and customised traditional direct mail campaign!

    Demographica’s traditional direct mail marketing is a proven, cost-effective means of delivering your marketing message into the post boxes of 30 million South Africans. Write your message on a postcard, or slip your personalised invitation to do business into a branded envelope.

    A personally addressed and customised message will be delivered to the postal addresses of your most desirable, demographically targeted South African audience.

  • About Us

    Rates

    Whatever your marketing budget, we have a solution for you!

     

  • Resources

    Demographica believes wholeheartedly in sharing information for the greater good of industry.

    Please browse through our award winning series of “bibles” as well as the many case studies on Demographica clients.

    We highly recommend that you subscribe to our Dollop – which is a monthly communication from the Demographica team showcasing our new content.

    About Us

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    Email Design Bible

    Demographica’s Email Design Guide takes you through easy to understand guidelines on how to design fully-optimised emails and campaigns for your target market. Learn everything you need to know to meet your marketing goals.

    Click here to download your free copy.

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    Retail Bible

    Demographica’s Retail Advertising Guide is an easy to understand guide about how email and SMS marketing can be used to increase foot traffic, increase sales and achieve your retail marketing objectives.

    Click here to download your free copy.

  • Case Studies

    Case Studies

    Download  
    Toyota
    Download  
    Etios
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    HP
    Download  
    JC
    Download  
    Knorr
    Download  
    SA Leisure
    Download  
    Mahindra
    Download  
    Volvo
    Download  
    Virgin Money
    Download  
  • Dollop of News

    Dollop of News

    Demographica’s Dollop is our monthly communication platform. It is all about alerting our clients to what is happening in the industry, exciting news, tips, latest digital trends and new product offerings.

    Sign up here to receive your monthly dose of Demographica news.

     

  • Contact Us

    Johannesburg:

    Phone: +27 11 447 7373
    Email: info@demographica.co.za

    Physical address: Block B, 257 Oxford Road, Illovo,
    Johannesburg, Gauteng, 2196

    Postal: Postnet Suite #83, Private Bag x11,
    Birnham Park, 2015

    Map: Johannesburg Map

     

    Cape Town:

    Phone: +27 87 351 0744
    Email: info@demographica.co.za

    Physical address: Ground Floor, Media Quarter,
    Cnr Somerset & De Smidt Street, De Waterkant, 8005 

    Map: Cape Town Map

     

     

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