Company Profile

From entrepreneurial beginnings pioneering e-mail and SMS advertising, to becoming South Africa’s leading and most progressive big data Driven Marketing Agency, we have undoubtedly carved out a remarkable niche in the industry.

With a solid and authentic company ethos, we have aligned ourselves with like-minded brands only taking on clients that are serious about appointing a Direct Marketing Agency that takes responsibility for delivering measurable Return on Investment (ROI).

Equally proficient in B2B and B2C Direct Marketing, some of the worlds most respected and recognisable brands have entrusted us with their Direct Marketing needs.

Today, our head office is in the bustling business suburb of Illovo, Johannesburg.

Demographica is an independent, privately held company.

Our Expertise

CUSTOMER ACQUISITION

Big Data. Anthropology. Creativity. Results.

 

In just over a decade, we have blazed our own trail and defined our own methodology – we call it ‘The Demographica Way’ – the result of bringing together some of the smartest Direct Marketing minds in Africa to create strategies and campaigns that yield results that were previously thought impossible.

It is a mix of big data analytics, research, anthropology, boundless creativity and flawless execution.

Our highly competent and experienced Account Directors systematically take our clients through The Demographica Way which results in Direct Marketing campaigns that drive significant customer acquisition.

 

CUSTOMER RELATIONSHIP MANAGEMENT

Data and Anthropology driven CRM.

 

At Demographica, our core competency revolves around managing your customer data in order to execute world class CRM strategies.

Our methodology, The Demographica Way is core to our CRM programmes.

We help some of the world’s biggest brands communicate more effectively and meaningfully with their customers to ultimately ensure customer profitable retention.

 

Contact Us

TEL: +27 11 447 7373

EMAIL: info@demographica.co.za

JOBS: jobs@demographica.co.za

 

 

HEAD OFFICE: JOHANNESBURG
Block 2, 257 Oxford Road, Illovo, Johannesburg, South Africa 2196

 

demographica-location-map

Resources

INTELLECTUAL PROPERTY

As industry thought-leaders, Demographica is respected and renowned for sharing its Bible, a Research Paper or a How to Guide, annually. A collection of intellectual property, the Demographica Bible is home to some of the agency’s key insights and experiences spanning the last decade.

We believe that by sharing our intellectual property we are contributing to the growth of the Direct Marketing industry and are making a positive contribution to the economy at large.

Please feel free to download and share.

  • Email Design Bible

    Demographica’s Email Design Bible is a world first.

    To create authentic and meaningful consumer communication, understanding the nuances of Email design is critical.

    Email design is far more than attaching a HTML file, adding a couple of images and clicking send. An effective email is designed with two key considerations in mind:

    • The objective of the email
    • The intended recipient

     

    Here are some snippets of what you will find in the Bible:

    • Why the preview pane is important
    • Subject line theory
    • Target market theory
    • Figuring out the objective of your email
    • Design guidelines
    DOWNLOAD

    Digital Advertising Bible for Retailers

    The rise and continuous evolution of the digital economy is dramatically changing the face of marketing and advertising forcing the industry to embrace its changing consumer.

    Today’s consumer demands two way interaction and no longer accepts being ‘spoken at’ by retailers. This consumer plays an active role in the retail experience and has a great deal of knowledge and power at his fingertips.

    The Digital Advertising Bible for Retailers explores the medium of digital advertising and will show you how to use it for effective advertising, offering innovative digital advertising solutions that translate directly to an increase in feet in stores. Here are a few topics that the Bible covers:

    • Catalogues & Broadsheets
    • Store Openings
    • Promotions and Sales
    • Newspaper Advertising
    DOWNLOAD

    Tips for a Successful SMS Campaign

    The power of good SMS advertising is often diminished by its tarnished reputation as an intrusive channel. Historically, financial service providers like banks, insurers and money lenders have abused the medium invading consumer privacy.

    Demographica has re-positioned and re-defined the value of the SMS campaign. SMS advertising can be incredibly powerful if used correctly and in particular with the recipients consent. Here at Demographica, we have sent hundreds of millions of SMS’s and have seen some brilliant campaigns with incredible results.

    We have created this document to share our learnings with the industry at large so that the cause of SMS as a response driven advertising medium can be furthered.

    Some highlights are:

    • Timing is Everything
    • Value in the Message
    • Do’s and Dont’s
    • Examples of well Crafted Messages
    DOWNLOAD

Careers

Innovation, imagination and individuality drive us daily. Big questions excite us, we embrace challenges, and we ignite creativity.

We love what we do. For us, work is play.

Feel the same way?

Please email your CV with a cover letter to jobs@demographica.co.za

Please clearly state the reference number for the position.

Internship

Vacancy Ref: 104

Demographica is always on the look out for up and coming talent.

Whether you’re a graduated designer or creative, or more business minded with a love of all things advertising – send us your CV and we’ll see if we can find a spot for you.

The standard Demographica internship programme is a 3 month paid internship, however for exceptional candidates, this can be extended.

APPLY NOW ›

Account Director (Snr) / Account Manager (Mid)

Vacancy Ref: 105

Responsibilities:

Work closely with the Client Service Director.

Take responsibility for Demographica’s clients and the execution of their campaigns.

Manage campaigns from start to finish.

Own the relationship between the client and Demographica.

Core Competencies:

Account Director: Minimum 7 years client service and / or account management experience.

Account Manager: Minimum 5 years client service and / or account management experience.

The ability to adapt to change within an entrepreneurial environment.

A passion for advertising and marketing.

Ability to work under pressure and meet monthly targets.

Good presentation skills.

Ability to travel

APPLY NOW ›

Junior Digital Designer

Vacancy Ref: 110

Responsibilities:

Work closely with the Head of Advertising Operations.
The candidate needs to be enthusiastic, have a willingness to learn and take initiative.
We are looking for someone to start ASAP.

Core Competencies:

  • Basic HTML
  • Basic InDesign and Photoshop
  • Campaign monitoring and reporting
  • Microsoft Excel proficient
  • Web development skills would be an advantage

Minimum 2 years experience.

The ability to adapt to change within an entrepreneurial environment.

A passion for advertising and marketing.

Ability to work under pressure.

APPLY NOW ›

Clients

Some of our current clients.

Zurich
Standard Bank
MWEB
PRIMEDIA
Sunglass Hut
PEERMONT
BMW
MINI
Nedbank

Credentials

Important Information

 

There are multiple laws that govern Direct Marketing in South Africa namely; The Consumer Protection Act (CPA), The Electronic Communications and Transactions Act (ECT) and the Protection of Personal Information Act (PoPI), to name a few.

Demographica prides itself on being one of the first companies in South Africa to be compliant with all current and pending legislation governing Direct Marketing.

Demographica holds the rare Centre of Excellence (COE) accreditation from the Direct Marketing Association of South Africa (DMA) which alone speaks volumes for the agency’s compliancy.

Demographica’s founder & CEO Warren Moss regularly hosts compliancy workshops all over the country for multinational brands, local brands and agencies as part of Demographica’s effort to maintain its position as the leader in legal compliancy and governance in the Direct Marketing industry.

 

 Press Office

 

Please view the Demographica press office on Marklives.com.

 

 

Trade Association Membership

 

      

 

Meet the Team

Management

Warren Moss

FOUNDER & CEO

Warren Moss is the founder & CEO of Demographica, South Africa’s most progressive data driven direct marketing agency.

Warren and his company Demographica, have been recognised by winning some major business awards like multiple Assegai Awards, multiple Bookmarks Awards and multiple awards from the African Access Business Awards.

He was also awarded the Young Entrepreneur of the Year award at the Assegai Awards in 2012.

Warren has been featured in numerous magazines, websites, newspapers, TV shows, and regularly featured on radio, covering direct marketing topics. These include Marketingweb.com, AdVantage magazine, Business Day, Talk Radio 702/Cape Talk 567 and Business IT Africa.

He is a judge for the DMA’s Assegai Awards as well as the IABSA’s Bookmark Awards.

He is currently the Vice Chairman of the Direct Marketing Association of South Africa (DMA SA) and sits on the board of the Johannesburg chapter of Entrepreneurs Organisation (EO) as the Marketing and Communications Chair.

He divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.

You can follow him on Twitter at @warrenmoss.

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Meet the Team

Management

Gareth Kumin

FINANCIAL DIRECTOR

Gareth Kumin is the Financial Director at Demographica, South Africa’s most progressive data driven direct marketing agency.

With his CTA, a BCom Honours in accounting sciences as well as a CIMA ML qualification, Gareth expertly manages the numbers of the business.

He is a Demographica stalwart having previously completed his articles at PKF Chartered Accountants and Business Advisers.

In his spare time, Gareth burns energy outdoors. Having completed the Comrades, he is an avid runner, cycles and has just taken up Mountain Biking.

He lives in Johannesburg with his wife.

 

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Meet the Team

Management

Marloe Wise

SALES DIRECTOR

Marloe Wise is the Sales Director at Demographica, South Africa’s most progressive data driven direct marketing agency.

With a BCom Marketing Degree and diploma in Information Systems under her belt, Marloe calls Demographica home and has been with the company for many years. She attributes her time at the company to its unique, family culture.

Before joining Demographica, Marloe was an Account Executive at Ster-Kinekor and then an Associate Publisher at Seventeen Magazine.

Marloe is also a judge on the panel for the DMA’s Assegai Awards.

She spends her spare time being a wife, mother to two children, exercising and cooking for her family.

 

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Meet the Team

Management

Natalie Maratos

HEAD: OPERATIONS

Natalie Maratos is the Head of Operations at Demographica and manages the day to day business intricacies and processes like a well-oiled machine.

Previously a director at a property market company, Natalie is now part of the furniture at Demographica.

She has a Bachelor’s degree in Information Systems having majored in Finance.

In her spare time you will find her boxing, exercising and spending time with family and friends.

 

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