Company Profile

From entrepreneurial beginnings pioneering e-mail and SMS advertising, to becoming South Africa’s leading and most progressive specialist B2B and CRM Advertising Agency, we have undoubtedly carved out a remarkable niche in the industry.

With a solid and authentic company ethos, we have aligned ourselves with like-minded brands only taking on clients that are serious about appointing an Advertising Agency that takes responsibility for delivering measurable Return on Investment (ROI).

Some of the worlds most respected and recognisable brands have entrusted us with their Direct Marketing needs.

Today, our head office is in the bustling business suburb of Illovo, Johannesburg.

Demographica is an independent, privately held company.

Our Expertise

B2B Advertising

Big Data. Anthropology. Creativity. Results.


In just over a decade, we have blazed our own trail and defined our own methodology – we call it ‘The Demographica Way’ – the result of bringing together some of the smartest B2B advertising minds in Africa to create strategies and campaigns that yield results that were previously thought impossible.

It is a mix of big data analytics, research, anthropology, boundless creativity and flawless execution.

Our highly competent and experienced Account Directors systematically take our clients through The Demographica Way which results in campaigns that drive significant results.

We help you get more customers; or we help you get more from your existing customers.



Data and Anthropology driven CRM.


At Demographica, our core competency revolves around managing your customer data in order to execute world class CRM strategies.

Our methodology, The Demographica Way is core to our CRM programmes.

We help some of the world’s biggest brands communicate more effectively and meaningfully with their customers to ultimately ensure customer profitable retention.


Contact Us

TEL: +27 11 447 7373





Block 1, 2nd Floor, Oxford Manor, 196 Oxford Road, Illovo, Johannesburg, South Africa





As industry thought-leaders, Demographica is respected and renowned for sharing its Bible, a Research Paper or a How to Guide, annually. A collection of intellectual property, the Demographica Bible is home to some of the agency’s key insights and experiences spanning the last decade.

We believe that by sharing our intellectual property we are contributing to the growth of the Direct Marketing industry and are making a positive contribution to the economy at large.

Please feel free to download and share.

  • Email Design Bible

    Demographica’s Email Design Bible is a world first.

    To create authentic and meaningful consumer communication, understanding the nuances of Email design is critical.

    Email design is far more than attaching a HTML file, adding a couple of images and clicking send. An effective email is designed with two key considerations in mind:

    • The objective of the email
    • The intended recipient


    Here are some snippets of what you will find in the Bible:

    • Why the preview pane is important
    • Subject line theory
    • Target market theory
    • Figuring out the objective of your email
    • Design guidelines

    Digital Advertising Bible for Retailers

    The rise and continuous evolution of the digital economy is dramatically changing the face of marketing and advertising forcing the industry to embrace its changing consumer.

    Today’s consumer demands two way interaction and no longer accepts being ‘spoken at’ by retailers. This consumer plays an active role in the retail experience and has a great deal of knowledge and power at his fingertips.

    The Digital Advertising Bible for Retailers explores the medium of digital advertising and will show you how to use it for effective advertising, offering innovative digital advertising solutions that translate directly to an increase in feet in stores. Here are a few topics that the Bible covers:

    • Catalogues & Broadsheets
    • Store Openings
    • Promotions and Sales
    • Newspaper Advertising

    Tips for a Successful SMS Campaign

    The power of good SMS advertising is often diminished by its tarnished reputation as an intrusive channel. Historically, financial service providers like banks, insurers and money lenders have abused the medium invading consumer privacy.

    Demographica has re-positioned and re-defined the value of the SMS campaign. SMS advertising can be incredibly powerful if used correctly and in particular with the recipients consent. Here at Demographica, we have sent hundreds of millions of SMS’s and have seen some brilliant campaigns with incredible results.

    We have created this document to share our learnings with the industry at large so that the cause of SMS as a response driven advertising medium can be furthered.

    Some highlights are:

    • Timing is Everything
    • Value in the Message
    • Do’s and Dont’s
    • Examples of well Crafted Messages


Innovation, imagination and individuality drive us daily. Big questions excite us, we embrace challenges, and we ignite creativity.

We love what we do. For us, work is play.

Feel the same way?

Please email your CV to

Please clearly state the reference number for the position.


Vacancy Ref: 117


Debtors & Creditors Clerk

Vacancy Ref: 124

The management of Debtors and Creditors and to assist in the day to day running of the accounts department.

Key Activities of the Role:

  1. Management of debtors and creditors
  2. Management of revenue and expense cycles
  3. Processing of expenses, expense claims and payments.
  4. Assistance in monthly audit file completion
  5. Assistance in the day to day running of accounts department

Position Requirements:

Educational :

  • Relevant finance oriented tertiary qualification – Advantageous

Professional :

  • 1-2 years bookkeeping experience/Managing debtors and creditors
  • Accounting experience within an Advertising Agency – Advantageous
  • Good accounting knowledge
  • Debtors recovery skills and experience

Technical :

  • Proficiency in all MS Office applications
  • Working knowledge of Microsoft Navision – Advantageous
  • Time management
  • Verbal and written communication
  • Highly Organized and Efficient
  • Attention to detail



Campaign Manager

Vacancy Ref: 117

  • Agency Account Management experience [+/- 2 years and or]
  • Digital and campaign management experience


  • Efficient day to day administration of all campaigns
  • Consistent client relationship management / communication
  • Demonstrate initiative and problem solving capabilities
  • Ensure that information is constantly passed on in a timely fashion to other members of the team
  • Build positive relationships with media agencies (clients)
  • Manage campaigns form start to finish
  • Optimizing and monitoring of campaigns
  • Time management
  • Strong service orientation
  • Executing and implementing campaigns
  • Ability to manage and effectively deliver on multiple campaigns / projects with fast turnaround times
  • Crisis management

Personal Profile 

  • Passionate
  • Relationship orientated
  • Composed under pressure
  • Willingness to ensure clients are satisfied at all times
  • Pride in what you do
  • Attention to detail
  • Positive attitude
  • Type A personality
  • System and process driven
  • Organized at all times
  • Good communication skills
  • Appetite for learning
  • Background in psychology would be a bonus
  • Assertive
  • Innovative
  • Be able to work effectively under pressure and meet deadlines with the ability to be flexible and creative
  • Excellent written/verbal communication skills
  • Delegates effectively to members of other departments.


Some of our current clients.

Standard Bank
Sunglass Hut


Important Information


There are multiple laws that govern Direct Marketing in South Africa namely; The Consumer Protection Act (CPA), The Electronic Communications and Transactions Act (ECT) and the Protection of Personal Information Act (PoPI), to name a few.

Demographica prides itself on being one of the first companies in South Africa to be compliant with all current and pending legislation governing Direct Marketing.

Demographica holds the rare Centre of Excellence (COE) accreditation from the Direct Marketing Association of South Africa (DMA) which alone speaks volumes for the agency’s compliancy.

Demographica’s founder & CEO Warren Moss regularly hosts compliancy workshops all over the country for multinational brands, local brands and agencies as part of Demographica’s effort to maintain its position as the leader in legal compliancy and governance in the Direct Marketing industry.


 Press Office


Please view the Demographica press office on



Trade Association Membership




Meet the Team


Warren Moss


Warren Moss is the founder & CEO of Demographica, South Africa’s most progressive specialist B2B and CRM ad agency.

Warren and his company Demographica, have been recognised by winning some major business awards like multiple Assegai Awards, multiple Bookmarks Awards and multiple awards from the African Access Business Awards.

He was also awarded the Young Entrepreneur of the Year award at the Assegai Awards in 2012.

Warren has been featured in numerous magazines, websites, newspapers, TV shows, and regularly featured on radio, covering direct marketing topics. These include, AdVantage magazine, Business Day, Talk Radio 702/Cape Talk 567 and Business IT Africa.

He is a judge for the DMA’s Assegai Awards as well as the IABSA’s Bookmark Awards.

He is currently the Chairman of the Direct Marketing Association of South Africa (DMA SA) and previously sat on the board of the Johannesburg chapter of Entrepreneurs Organisation (EO) as the Marketing and Communications Chair.

He divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.

You can follow him on Twitter at @warrenmoss.

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Meet the Team


Gareth Kumin


Gareth Kumin is the Financial Director at Demographica, South Africa’s most progressive specialist B2B and CRM ad agency.

With his CTA, a BCom Honours in accounting sciences as well as a CIMA ML qualification, Gareth expertly manages the numbers of the business.

He is a Demographica stalwart having previously completed his articles at PKF Chartered Accountants and Business Advisers.

In his spare time, Gareth burns energy outdoors. Having completed the Comrades, he is an avid runner, cycles and has just taken up Mountain Biking.

He lives in Johannesburg with his wife.


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Meet the Team


Marloe Wise


Marloe Wise is the Sales Director at Demographica, South Africa’s most progressive specialist B2B and CRM ad agency.

With a BCom Marketing Degree and diploma in Information Systems under her belt, Marloe calls Demographica home and has been with the company for many years. She attributes her time at the company to its unique, family culture.

Before joining Demographica, Marloe was an Account Executive at Ster-Kinekor and then an Associate Publisher at Seventeen Magazine.

Marloe is also a judge on the panel for the DMA’s Assegai Awards.

She spends her spare time being a wife, mother to two children, exercising and cooking for her family.


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Meet the Team


Natalie Maratos


Natalie Maratos is the Head of Operations at Demographica and manages the day to day business intricacies and processes like a well-oiled machine.

Previously a director at a property marketing company, Natalie is now part of the furniture at Demographica.

She has a Bachelor’s degree in Information Systems having majored in Finance.

In her spare time you will find her boxing, exercising and spending time with family and friends.


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